Japan Intimate Lingerie Market Size & Outlook, 2022-2030

The intimate lingerie market in Japan is expected to reach a projected revenue of US$ 972.5 million by 2030. A compound annual growth rate of 9.2% is expected of Japan intimate lingerie market from 2023 to 2030.
Revenue, 2022 (US$M)
$479.4
Forecast, 2030 (US$M)
$972.5
CAGR, 2023 - 2030
9.2%
Report Coverage
Japan

Japan intimate lingerie market highlights

  • The Japan intimate lingerie market generated a revenue of USD 479.4 million in 2022 and is expected to reach USD 972.5 million by 2030.
  • The Japan market is expected to grow at a CAGR of 9.2% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.


Intimate lingerie market data book summary

Market revenue in 2022USD 479.4 million
Market revenue in 2030USD 972.5 million
Growth rate9.2% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, Japan accounted for 3.5% of the global intimate lingerie market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,694.1 million by 2030.

Briefs was the largest segment with a revenue share of 56.59% in 2022. Horizon Databook has segmented the Japan intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.


The intimate lingerie market in Japan is a vibrant and significant segment of the country's fashion industry. Known for its attention to detail, craftsmanship, and emphasis on quality, Japan's intimate lingerie market offers a wide range of products that cater to diverse consumer preferences. The Japanese market is also known for its dedication to craftsmanship and attention to detail.

Many lingerie brands in Japan employ skilled artisans who meticulously handcraft each piece, ensuring superior quality and precision. This commitment to craftsmanship not only enhances the overall aesthetic appeal of the lingerie but also reinforces its reputation for durability and longevity.

The Japanese intimate lingerie market also reflects changing societal trends and consumer preferences. With a growing focus on body positivity, inclusivity, and diversity, there has been an increasing demand for lingerie that caters to various body types and sizes.

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Intimate Lingerie Market Scope

Intimate lingerie market segmentation & scope

Intimate Lingerie Market Companies

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Japan intimate lingerie market size, by product, 2017-2030 (US$M)

Japan Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)

Japan intimate lingerie market size, by product, 2017-2030 (US$M)

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