Italy Intimate Lingerie Market Size & Outlook, 2022-2030

The intimate lingerie market in Italy is expected to reach a projected revenue of US$ 1,136.2 million by 2030. A compound annual growth rate of 8.3% is expected of Italy intimate lingerie market from 2023 to 2030.
Revenue, 2022 (US$M)
$598.5
Forecast, 2030 (US$M)
$1,136.2
CAGR, 2023 - 2030
8.3%
Report Coverage
Italy

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Italy intimate lingerie market, 2017-2030 (US$M)

Italy intimate lingerie market, 2017-2030 (US$M)

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Italy intimate lingerie market highlights

  • The Italy intimate lingerie market generated a revenue of USD 598.5 million in 2022 and is expected to reach USD 1,136.2 million by 2030.
  • The Italy market is expected to grow at a CAGR of 8.3% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.


Intimate lingerie market data book summary

Market revenue in 2022USD 598.5 million
Market revenue in 2030USD 1,136.2 million
Growth rate8.3% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, Italy accounted for 4.3% of the global intimate lingerie market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 2,075.0 million by 2030.

Briefs was the largest segment with a revenue share of 56.68% in 2022. Horizon Databook has segmented the Italy intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.


Italy has a rich heritage and expertise in lingerie manufacturing. The country is known for its craftsmanship, attention to detail, and luxurious materials. Italian lingerie brands offer a unique combination of elegance, sensuality, and sophistication, which has contributed to the growth of the market. Italian lingerie is highly regarded worldwide for its quality and exquisite design.

Italy is globally recognized as a fashion capital, with a strong fashion culture. The influence of Italian fashion designers and brands has played a significant role in driving the growth of the intimate lingerie market. Italian lingerie brands set trends, showcase innovative designs and contribute to the overall image of Italian fashion excellence. The demand for lingerie for special occasions has contributed to the growth of the market.

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Intimate Lingerie Market Scope

Intimate lingerie market segmentation & scope

Intimate Lingerie Market Companies

Name Profile # Employees HQ Website
Natori View profile 101-250 New York, New York, United States, North America http://natori.com
Chantelle View profile 501-1000 Cachan, Ile-de-France, France, Europe https://group.chantellelingerie.com/
Zivame.com View profile 251-500 Bangalore, Karnataka, India, Asia https://www.zivame.com/
Hunkemoller View profile 5001-10000 Hilversum, Noord-Holland, The Netherlands, Europe https://www.hunkemoller.com
Triumph International View profile 10001+ Törökbálint, Pest, Hungary, Europe https://www.triumph.com
Hanesbrands Inc View profile 48000 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 https://www.hanes.com
Victoria's Secret & Co View profile 30000 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 https://www.victoriassecretandco.com
Wacoal Holdings Corp View profile 19629 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 http://www.wacoalholdings.jp
PVH Corp View profile 29000 285 Madison Avenue, New York, NY, United States, 10017 https://www.pvh.com
Gap Inc View profile 85000 Two Folsom Street, San Francisco, CA, United States, 94105 https://www.gapinc.com

Italy intimate lingerie market size, by distribution channel, 2017-2030 (US$M)

Italy Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)

Italy intimate lingerie market size, by distribution channel, 2017-2030 (US$M)

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