India Intimate Lingerie Market Size & Outlook, 2022-2030
India intimate lingerie market, 2017-2030 (US$M)
Related Markets
India intimate lingerie market highlights
- The India intimate lingerie market generated a revenue of USD 778.0 million in 2022 and is expected to reach USD 1,694.1 million by 2030.
- The India market is expected to grow at a CAGR of 10.2% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 778.0 million |
| Market revenue in 2030 | USD 1,694.1 million |
| Growth rate | 10.2% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, India accounted for 5.6% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,694.1 million by 2030.
Briefs was the largest segment with a revenue share of 56.41% in 2022. Horizon Databook has segmented the India intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
The intimate lingerie market in India has experienced significant growth and transformation in recent years. Traditionally a conservative society, the Indian market has witnessed a shift in attitudes and preferences towards lingerie as women embrace their individuality, self-expression, and body confidence.
This changing mindset, along with increasing disposable incomes, urbanization, and exposure to global fashion trends, has fueled the demand for intimate lingerie products in the country. Another significant factor driving the growth of the market is the increasing influence of digitalization and e-commerce.
Online platforms have provided a convenient and discreet way for consumers to explore and purchase intimate lingerie products. However, the intimate lingerie market in India still faces challenges. One of the significant challenges is the need for education and awareness around lingerie sizing, fit, and body positivity.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
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India intimate lingerie market size, by product, 2017-2030 (US$M)
India Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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