Germany Intimate Lingerie Market Size & Outlook, 2022-2030
Germany intimate lingerie market, 2017-2030 (US$M)
Related Markets
Germany intimate lingerie market highlights
- The Germany intimate lingerie market generated a revenue of USD 763.4 million in 2022 and is expected to reach USD 1,519.1 million by 2030.
- The Germany market is expected to grow at a CAGR of 9% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 763.4 million |
| Market revenue in 2030 | USD 1,519.1 million |
| Growth rate | 9% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, Germany accounted for 5.5% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 2,075.0 million by 2030.
Briefs was the largest segment with a revenue share of 57.39% in 2022. Horizon Databook has segmented the Germany intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Germany's fashion-conscious population places great importance on personal style and self expression. Consumers in the country seek high-quality, aesthetically pleasing lingerie that complements their fashion choices and reflects their individuality. The demand for stylish and on trend intimate lingerie has fueled the growth of the market, with both local and international brands catering to these preferences. There has been a notable shift in body positivity and inclusivity in Germany.
Consumers are embracing diverse body types and demanding inclusive lingerie in terms of sizing, design, and representation. Brands that offer a wide range of sizes and celebrate body diversity have gained popularity, appealing to a broader customer base and contributing to market growth. A few well-known lingerie brands in Germany include Triumph, Oysho, and Calida among others.
The sustainability movement has influenced consumer preferences in Germany. Ethical and eco-friendly lingerie brands that prioritize sustainable materials, fair labor practices, and transparent supply chains have gained traction. The demand for environmentally conscious products has contributed to the growth of this segment within the intimate lingerie market.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany intimate lingerie market size, by product, 2017-2030 (US$M)
Germany Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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