Europe Intimate Lingerie Market Size & Outlook, 2022-2030
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Europe intimate lingerie market highlights
- The Europe intimate lingerie market generated a revenue of USD 3,251.5 million in 2022.
- The market is expected to grow at a CAGR of 8.8% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 3,251.5 million |
| Market revenue in 2030 | USD 6,404.5 million |
| Growth rate | 8.8% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, Europe region accounted for 23.5% of the global intimate lingerie market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 8,963.5 million by 2030.
Briefs was the largest segment with a revenue share of 57.12% in 2022. Horizon Databook has segmented the Europe intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Europe has a strong fashion culture and is known for its emphasis on style and trends. The region's consumers are fashion-conscious and value high-quality and aesthetically appealing lingerie. The influence of European fashion designers and brands has helped in driving the market. European societies have witnessed a shift in cultural norms and attitudes towards lingerie.
There is greater acceptance and openness regarding self-expression, body positivity, and embracing diverse beauty standards. This change in mindset has led to an increased demand for a wider range of lingerie styles and sizes to cater to different body types and personal preferences.
As disposable income levels rise across Europe, consumers have more purchasing power to invest in luxury and high quality lingerie. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability.
Key Regions: Brazil , UK , U.S. , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Natori | View profile | 101-250 | New York, New York, United States, North America | http://natori.com |
| Chantelle | View profile | 501-1000 | Cachan, Ile-de-France, France, Europe | https://group.chantellelingerie.com/ |
| Zivame.com | View profile | 251-500 | Bangalore, Karnataka, India, Asia | https://www.zivame.com/ |
| Hunkemoller | View profile | 5001-10000 | Hilversum, Noord-Holland, The Netherlands, Europe | https://www.hunkemoller.com |
| Triumph International | View profile | 10001+ | Törökbálint, Pest, Hungary, Europe | https://www.triumph.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Victoria's Secret & Co | View profile | 30000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | https://www.victoriassecretandco.com |
| Wacoal Holdings Corp | View profile | 19629 | 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 | http://www.wacoalholdings.jp |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Gap Inc | View profile | 85000 | Two Folsom Street, San Francisco, CA, United States, 94105 | https://www.gapinc.com |
Europe intimate lingerie market size, by country, 2017-2030 (US$M)
Europe Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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