China Intimate Lingerie Market Size & Outlook, 2022-2030
China intimate lingerie market, 2017-2030 (US$M)
Related Markets
China intimate lingerie market highlights
- The China intimate lingerie market generated a revenue of USD 1,833.3 million in 2022 and is expected to reach USD 3,817.6 million by 2030.
- The China market is expected to grow at a CAGR of 9.6% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 1,833.3 million |
| Market revenue in 2030 | USD 3,817.6 million |
| Growth rate | 9.6% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, China accounted for 13.2% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,694.1 million by 2030.
Briefs was the largest segment with a revenue share of 56.76% in 2022. Horizon Databook has segmented the China intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
E-commerce has played a pivotal role in the growth of the intimate lingerie market in China. Online platforms such as Tmall, JD.com, and Taobao have become popular destinations for consumers to purchase lingerie products. The convenience, extensive product range, and competitive pricing offered by e-commerce platforms have fueled the shift toward online shopping.
Additionally, social media platforms like WeChat and Xiaohongshu (Little Red Book) have become important channels for brand discovery and engagement. In recent years, there has been an increased focus on promoting a more conservative image in advertising and media in China.
This has led to stricter regulations and guidelines for certain industries, including fashion and beauty. Lingerie advertising, like other forms of advertising, is subjected to these regulations, requiring brands to ensure their content aligns with the guidelines set by the Chinese authorities.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
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China intimate lingerie market size, by product, 2017-2030 (US$M)
China Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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