Canada Intimate Lingerie Market Size & Outlook, 2022-2030
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Canada intimate lingerie market highlights
- The Canada intimate lingerie market generated a revenue of USD 407.6 million in 2022 and is expected to reach USD 760.3 million by 2030.
- The Canada market is expected to grow at a CAGR of 8.1% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 407.6 million |
| Market revenue in 2030 | USD 760.3 million |
| Growth rate | 8.1% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, Canada accounted for 2.9% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 6,553.8 million by 2030.
Briefs was the largest segment with a revenue share of 57.63% in 2022. Horizon Databook has segmented the Canada intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Canadian consumers are increasingly seeking intimate lingerie that aligns with their evolving preferences. There is a growing demand for inclusive sizing, diverse styles, and designs that cater to different body types and personal aesthetics. Brands that offer a wide range of options to suit varying tastes and sizes are well-positioned for growth.
The body positivity movement has gained traction in Canada, leading to increased acceptance and celebration of diverse body types. This shift in societal attitudes has influenced the lingerie market, with consumers seeking lingerie that promotes self-confidence, embraces different body shapes, and challenges traditional beauty standards.
Canadian consumers are becoming more conscious of sustainable and ethical practices in the fashion industry. Reitmans Limited brand, Addition Elle, a Canadian brand known for its inclusive sizing and body positive approach, has launched several campaigns promoting diversity and inclusivity in the lingerie industry. Its campaigns feature models of different sizes, ethnicities, and backgrounds, emphasizing that all bodies are beautiful.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Natori | View profile | 101-250 | New York, New York, United States, North America | http://natori.com |
| Chantelle | View profile | 501-1000 | Cachan, Ile-de-France, France, Europe | https://group.chantellelingerie.com/ |
| Zivame.com | View profile | 251-500 | Bangalore, Karnataka, India, Asia | https://www.zivame.com/ |
| Hunkemoller | View profile | 5001-10000 | Hilversum, Noord-Holland, The Netherlands, Europe | https://www.hunkemoller.com |
| Triumph International | View profile | 10001+ | Törökbálint, Pest, Hungary, Europe | https://www.triumph.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Victoria's Secret & Co | View profile | 30000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | https://www.victoriassecretandco.com |
| Wacoal Holdings Corp | View profile | 19629 | 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 | http://www.wacoalholdings.jp |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Gap Inc | View profile | 85000 | Two Folsom Street, San Francisco, CA, United States, 94105 | https://www.gapinc.com |
Canada intimate lingerie market size, by product, 2017-2030 (US$M)
Canada Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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