Market revenue in 2022 | USD 407.6 million |
Market revenue in 2030 | USD 760.3 million |
Growth rate | 8.1% (CAGR from 2022 to 2030) |
Largest segment | Briefs |
Fastest growing segment | Shapewear |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Briefs, Bras, Shapewear |
Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Briefs was the largest segment with a revenue share of 57.63% in 2022. Horizon Databook has segmented the Canada intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
Canadian consumers are increasingly seeking intimate lingerie that aligns with their evolving preferences. There is a growing demand for inclusive sizing, diverse styles, and designs that cater to different body types and personal aesthetics. Brands that offer a wide range of options to suit varying tastes and sizes are well-positioned for growth.
The body positivity movement has gained traction in Canada, leading to increased acceptance and celebration of diverse body types. This shift in societal attitudes has influenced the lingerie market, with consumers seeking lingerie that promotes self-confidence, embraces different body shapes, and challenges traditional beauty standards.
Canadian consumers are becoming more conscious of sustainable and ethical practices in the fashion industry. Reitmans Limited brand, Addition Elle, a Canadian brand known for its inclusive sizing and body positive approach, has launched several campaigns promoting diversity and inclusivity in the lingerie industry. Its campaigns feature models of different sizes, ethnicities, and backgrounds, emphasizing that all bodies are beautiful.
Key Regions: Brazil , U.S. , UK , Japan , South Africa
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