Brazil Intimate Lingerie Market Size & Outlook, 2022-2030
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Brazil intimate lingerie market highlights
- The Brazil intimate lingerie market generated a revenue of USD 339.7 million in 2022 and is expected to reach USD 645.4 million by 2030.
- The Brazil market is expected to grow at a CAGR of 8.4% from 2023 to 2030.
- In terms of segment, briefs was the largest revenue generating product in 2022.
- Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
Intimate lingerie market data book summary
| Market revenue in 2022 | USD 339.7 million |
| Market revenue in 2030 | USD 645.4 million |
| Growth rate | 8.4% (CAGR from 2022 to 2030) |
| Largest segment | Briefs |
| Fastest growing segment | Shapewear |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Briefs, Bras, Shapewear |
| Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Other key industry trends
- In terms of revenue, Brazil accounted for 2.5% of the global intimate lingerie market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil intimate lingerie market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 645.4 million by 2030.
Briefs was the largest segment with a revenue share of 56.05% in 2022. Horizon Databook has segmented the Brazil intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
In recent years, there has been a growing trend among lingerie brands to adopt sustainable and ethical business practices, which has widely influenced the Brazilian market. This includes a shift toward using alternative materials that are cruelty-free and environmentally friendly. One aspect of this movement is the production of vegan bras. Vegan bras are made using materials like Fairtrade organic cotton, organic bamboo viscose, and faux leather.
By using these alternatives, brands can cater to consumers who prioritize ethical and sustainable fashion choices. Brands that offer sustainable and biodegradable lingerie gain a competitive advantage in the market. They differentiate themselves from competitors by showcasing their commitment to sustainability and capturing the attention of consumers who prioritize eco-friendly products.
This can lead to increased market share and growth opportunities for these brands. For instance, in April 2020, Hope Lingerie launched a line of lingerie made from biodegradable fabric in Brazil. The lingerie products include the Touch line-up and Bamboo fitness fashion.
Key Regions: U.S. , UK , Japan , South Africa , Canada
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Intimate Lingerie Market Scope
Intimate Lingerie Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Natori | View profile | 101-250 | New York, New York, United States, North America | http://natori.com |
| Chantelle | View profile | 501-1000 | Cachan, Ile-de-France, France, Europe | https://group.chantellelingerie.com/ |
| Zivame.com | View profile | 251-500 | Bangalore, Karnataka, India, Asia | https://www.zivame.com/ |
| Hunkemoller | View profile | 5001-10000 | Hilversum, Noord-Holland, The Netherlands, Europe | https://www.hunkemoller.com |
| Triumph International | View profile | 10001+ | Törökbálint, Pest, Hungary, Europe | https://www.triumph.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Victoria's Secret & Co | View profile | 30000 | 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 | https://www.victoriassecretandco.com |
| Wacoal Holdings Corp | View profile | 19629 | 29, Nakajima-cho, Kisshoin, Minami-ku, Kyoto, Japan, 601-8530 | http://www.wacoalholdings.jp |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Gap Inc | View profile | 85000 | Two Folsom Street, San Francisco, CA, United States, 94105 | https://www.gapinc.com |
Brazil intimate lingerie market size, by distribution channel, 2017-2030 (US$M)
Brazil Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)
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