Market revenue in 2022 | USD 4,360.7 million |
Market revenue in 2030 | USD 8,963.5 million |
Growth rate | 9.4% (CAGR from 2022 to 2030) |
Largest segment | Briefs |
Fastest growing segment | Shapewear |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Briefs, Bras, Shapewear |
Key market players worldwide | Victoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori |
Briefs was the largest segment with a revenue share of 56.41% in 2022. Horizon Databook has segmented the Asia Pacific intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.
The intimate lingerie market in the Asia Pacific region is experiencing significant growth and holds promising opportunities. The region encompasses diverse countries with varying cultural norms, preferences, and purchasing power, making it a vibrant and dynamic market for intimate apparel. One of the key drivers of the intimate lingerie market in the Asia Pacific is the rising disposable income and growing middle-income groups in countries such as China, India, and Southeast Asian nations.
As incomes increase, consumers are allocating a larger portion of their budget to personal care and fashion, including intimate lingerie. This trend is fueling the demand for a wide range of lingerie products, from basic everyday essentials to luxurious and premium designs.
Furthermore, the presence of both global and local intimate lingerie brands in Asia Pacific has contributed to the market's growth. Global brands bring their established reputation, quality standards, and innovative designs to the region, catering to consumers who seek international trends and styles. At the same time, local brands have been successful in tapping into the preferences and cultural nuances of their domestic markets, offering products that resonate with Asian consumers.
Key Regions: Brazil , Japan , U.S. , UK , South Africa
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