Asia Pacific Intimate Lingerie Market Size & Outlook

The intimate lingerie market in Asia Pacific is expected to reach a projected revenue of US$ 8,963.5 million by 2030. A compound annual growth rate of 9.4% is expected of Asia Pacific intimate lingerie market from 2023 to 2030.
Revenue, 2022 (US$M)
$4,360.7
Forecast, 2030 (US$M)
$8,963.5
CAGR, 2023 - 2030
9.4%
Report Coverage
Asia Pacific

Asia Pacific intimate lingerie market highlights

  • The Asia Pacific intimate lingerie market generated a revenue of USD 4,360.7 million in 2022.
  • The market is expected to grow at a CAGR of 9.4% from 2023 to 2030.
  • In terms of segment, briefs was the largest revenue generating product in 2022.
  • Shapewear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 4,360.7 million
Market revenue in 2030USD 8,963.5 million
Growth rate9.4% (CAGR from 2022 to 2030)
Largest segmentBriefs
Fastest growing segmentShapewear
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBriefs, Bras, Shapewear
Key market players worldwideVictoria's Secret & Co, Gap Inc, PVH Corp, Wacoal Holdings Corp, Hanesbrands Inc, Zivame.com, Triumph International, Chantelle, Hunkemoller, Natori


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 31.4% of the global intimate lingerie market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 8,963.5 million by 2030.

Briefs was the largest segment with a revenue share of 56.41% in 2022. Horizon Databook has segmented the Asia Pacific intimate lingerie market based on briefs, bras, shapewear covering the revenue growth of each sub-segment from 2017 to 2030.


The intimate lingerie market in the Asia Pacific region is experiencing significant growth and holds promising opportunities. The region encompasses diverse countries with varying cultural norms, preferences, and purchasing power, making it a vibrant and dynamic market for intimate apparel. One of the key drivers of the intimate lingerie market in the Asia Pacific is the rising disposable income and growing middle-income groups in countries such as China, India, and Southeast Asian nations.

As incomes increase, consumers are allocating a larger portion of their budget to personal care and fashion, including intimate lingerie. This trend is fueling the demand for a wide range of lingerie products, from basic everyday essentials to luxurious and premium designs.

Furthermore, the presence of both global and local intimate lingerie brands in Asia Pacific has contributed to the market's growth. Global brands bring their established reputation, quality standards, and innovative designs to the region, catering to consumers who seek international trends and styles. At the same time, local brands have been successful in tapping into the preferences and cultural nuances of their domestic markets, offering products that resonate with Asian consumers.

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Intimate Lingerie Market Scope

Intimate lingerie market segmentation & scope

Intimate Lingerie Market Companies

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Asia Pacific intimate lingerie market size, by country, 2017-2030 (US$M)

Asia Pacific Intimate Lingerie Market Outlook Share, 2022 & 2030 (US$M)

Asia Pacific intimate lingerie market size, by country, 2017-2030 (US$M)

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