Global Internet Of Behaviors Market Size & Outlook

The internet of behaviors industry worldwide is expected to reach a projected revenue of US$ 1,997,309.8 million by 2030. A compound annual growth rate of 23.6% is expected of the worldwide internet of behaviors industry from 2024 to 2030.
Revenue, 2023 (US$M)
$452,069.1
Forecast, 2030 (US$M)
$1,997,309.8
CAGR, 2024 - 2030
23.6%
Report Coverage
Worldwide

Global internet of behaviors market highlights

  • The global internet of behaviors market generated a revenue of USD 452,069.1 million in 2023 and is expected to reach USD 1,997,309.8 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 23.6% by 2030.
  • In terms of segment, small & medium enterprises (smes) accounted for a revenue of USD 301,534.7 million in 2023.
  • Large Enterprises is the most lucrative enterprise size segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 452,069.1 million
Market revenue in 2030USD 1,997,309.8 million
Growth rate23.6% (CAGR from 2023 to 2030)
Largest segmentSmall & medium enterprises (smes)
Fastest growing segmentLarge Enterprises
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmall & Medium Enterprises (SMEs), Large Enterprises

Other key industry trends

  • In terms of revenue, the North America accounted for 30.9% of the global internet of behaviors market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 443,474.7 million by 2030.

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Internet Of Behaviors Market Companies

Name Profile # Employees HQ Website

Global internet of behaviors market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to internet of behaviors market will help companies and investors design strategic landscapes.


Small & medium enterprises (smes) was the largest segment with a revenue share of 66.7% in 2023. Horizon Databook has segmented the Global internet of behaviors market based on small & medium enterprises (smes), large enterprises covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Internet Of Behaviors Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
    • Small & Medium Enterprises (SMEs)
    • Large Enterprises
  • Global Internet Of Behaviors Application Outlook (Revenue, USD Million, 2018-2030)
    • Advertising Campaign
    • Digital Marketing
    • Content Delivery
    • Brand Promotion
    • Others
  • Global Internet Of Behaviors Industry Outlook (Revenue, USD Million, 2018-2030)
    • BFSI
    • Telecom & IT
    • Media & Entertainment
    • Tourism & Travel
    • Retail & E-Commerce
    • Healthcare
    • Manufacturing
    • Others

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Target buyers of Global internet of behaviors market databook

  • Our clientele includes a mix of internet of behaviors market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global internet of behaviors market , including forecasts for subscribers. This global databook contains high-level insights into Global internet of behaviors market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global internet of behaviors market size, by regions, 2018-2030 (US$M)

Top 10 countries: Internet of behaviors market size, 2023 (US$M)

Global internet of behaviors market share, by enterprise size, 2023 & 2030 (%, US$M)

Internet of behaviors market: Opportunity assessment by country

Global internet of behaviors market, by region, 2023 (US$M)

Global internet of behaviors market size, by regions, 2018-2030 (US$M)

Enterprise Size 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 52,019.3 63,383.1 78,768.5 92,821.6 116,671.1 139,827.2 168,345.7 203,323.3 246,483.9 299,385.5 363,377.3 440,335.7 532,127.1 21.0%
Europe 44,460.6 55,167.7 69,817.7 83,784.4 107,245.4 130,890.5 160,479.5 197,381.4 243,673.7 301,406.2 372,546.5 459,735.2 565,770.8 23.3%
Asia Pacific 41,935.9 53,160.8 68,733.3 84,267.4 110,197.1 137,402.6 172,108.1 216,263.3 272,759.9 344,682.3 435,253.6 548,737.5 689,910.1 25.9%
Latin America 7,880.2 9,902.1 12,690.9 15,423.1 19,992.6 24,710.4 30,681.2 38,215.6 47,777.7 59,848.2 74,913.7 93,620.3 116,676.9 24.8%
MEA 4,879.0 6,555.4 8,873.7 11,273.2 15,140.8 19,238.4 24,385.2 30,809.0 38,837.9 48,778.6 60,888.4 75,481.3 92,825.1 25.2%
Overall 151,174.9 188,169.0 238,884.0 287,569.6 369,247.0 452,069.1 555,999.8 685,992.5 849,533.2 1,054,100.7 1,306,979.5 1,617,909.9 1,997,309.8 23.7%

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