Global Intelligent Virtual Assistant Market Size & Outlook

The global intelligent virtual assistant market size was estimated at USD 3,074.1 million in 2023 and is projected to reach USD 14,096.1 million by 2030, growing at a CAGR of 24.3% from 2024 to 2030.
Revenue, 2023 (US$M)
$3,074.1
Forecast, 2030 (US$M)
$14,096.1
CAGR, 2024 - 2030
24.3%
Report Coverage
Worldwide

Global intelligent virtual assistant market highlights

  • The global intelligent virtual assistant market generated a revenue of USD 3,074.1 million in 2023 and is expected to reach USD 14,096.1 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 24.3% by 2030.
  • In terms of segment, chatbot accounted for a revenue of USD 2,082.0 million in 2023.
  • Smart Speakers is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.


Global data book summary

Market revenue in 2023USD 3,074.1 million
Market revenue in 2030USD 14,096.1 million
Growth rate24.3% (CAGR from 2023 to 2030)
Largest segmentChatbot
Fastest growing segmentSmart Speakers
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationChatbot, Smart Speakers


Other key industry trends

  • In terms of revenue, the North America accounted for 30.4% of the global intelligent virtual assistant market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 354.9 million by 2030.

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Intelligent Virtual Assistant Market Companies

Name Profile # Employees HQ Website
EGain Corp View profile - - -
Verint Systems Inc View profile 3700 175 Broadhollow Road, Suite 100, Melville, NY, United States, 11747 https://www.verint.com
Baidu Inc ADR View profile 45500 No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 https://ir.baidu.com
Nuance Communications View profile 5001-10000 Burlington, Massachusetts, United States, North America http://www.nuance.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Global intelligent virtual assistant market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to intelligent virtual assistant market will help companies and investors design strategic landscapes.


Chatbot was the largest segment with a revenue share of 67.73% in 2023. Horizon Databook has segmented the Global intelligent virtual assistant market based on chatbot, smart speakers covering the revenue growth of each sub-segment from 2017 to 2030.


There is significant growth in Over-the-top (OTT) applications such as WhatsApp, Facebook Messenger etc. The number of messaging applications offered is expected to double in its number by 2021. This growth can be expected as People are more engaged in messaging applications than the usage of social networking sites. The chatbot which are developed to integrate with these messaging applications is expected to have significant market demand in future.


Application to person automated messages is expected to grow significantly as it can automate the task with a click of message to book appointment in hospital, check flight status, order for ecommerce sites, find the best deals etc.


People will get more acquainted with automated customer services rather than email services or IVR service offered by majority companies as it offers instant solutions. Enhancement in the chatbot technology by implementing machine learning and artificial intelligence is expected to future drive the demand for intelligent virtual assistant market.

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Horizon Databook provides a detailed overview of global-level data and insights on the Global intelligent virtual assistant market , including forecasts for subscribers. This global databook contains high-level insights into Global intelligent virtual assistant market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global intelligent virtual assistant market size, by regions, 2017-2030 (US$M)

Top 10 countries: Intelligent virtual assistant market size, 2023 (US$M)

Global intelligent virtual assistant market share, by application, 2023 & 2030 (%, US$M)

Intelligent virtual assistant market: Opportunity assessment by country

Global intelligent virtual assistant market, by region, 2023 (US$M)

Global intelligent virtual assistant market size, by regions, 2017-2030 (US$M)

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