UK Influencer Ing Platform Market Size & Outlook

The influencer marketing platform market in UK is expected to reach a projected revenue of US$ 3,954.9 million by 2030. A compound annual growth rate of 25.8% is expected of UK influencer marketing platform market from 2023 to 2030.
Revenue, 2022 (US$M)
$629.9
Forecast, 2030 (US$M)
$3,954.9
CAGR, 2023 - 2030
25.8%
Report Coverage
UK

UK influencer marketing platform market highlights

  • The UK influencer marketing platform market generated a revenue of USD 629.9 million in 2022 and is expected to reach USD 3,954.9 million by 2030.
  • The UK market is expected to grow at a CAGR of 25.8% from 2023 to 2030.
  • In terms of segment, search & discovery was the largest revenue generating application in 2022.
  • Influencer Management is the most lucrative application segment registering the fastest growth during the forecast period.

Influencer marketing platform market data book summary

Market revenue in 2022USD 629.9 million
Market revenue in 2030USD 3,954.9 million
Growth rate25.8% (CAGR from 2022 to 2030)
Largest segmentSearch & discovery
Fastest growing segmentInfluencer Management
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCampaign Management, Search & Discovery, Analytics & Reporting, Influencer Management
Key market players worldwideSpeakr, Upfluence, Aspire, Later (Formerly Mavrck), Klear, NeoReach, Traackr, Webfluential, Hypetap, Grapevine Marketing

Other key industry trends

  • In terms of revenue, UK accounted for 4.6% of the global influencer marketing platform market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK influencer marketing platform market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 2,805.3 million by 2030.

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Influencer Marketing Platform Market Companies

Name Profile # Employees HQ Website

UK influencer marketing platform market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to influencer marketing platform market will help companies and investors design strategic landscapes.


Search & discovery was the largest segment with a revenue share of 34.7% in 2022. Horizon Databook has segmented the UK influencer marketing platform market based on campaign management, search & discovery, analytics & reporting, influencer management covering the revenue growth of each sub-segment from 2018 to 2030.


  • UK Influencer ing Platform Application Outlook (Revenue, USD Million, 2018-2030)
    • Campaign Management
    • Search & Discovery
    • Analytics & Reporting
    • Influencer Management
  • UK Influencer ing Platform Organization Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprises
    • SMEs
  • UK Influencer ing Platform End Use Outlook (Revenue, USD Million, 2018-2030)
    • Food & Entertainment
    • Sports & Fitness
    • Travel & Holiday
    • Fashion & Lifestyle
    • Others

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Target buyers of UK influencer marketing platform market databook

  • Our clientele includes a mix of influencer marketing platform market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UK influencer marketing platform market , including forecasts for subscribers. This country databook contains high-level insights into UK influencer marketing platform market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK influencer marketing platform market size, by application, 2018-2030 (US$M)

UK Influencer Marketing Platform Market Outlook Share, 2022 & 2030 (US$M)

UK influencer marketing platform market size, by application, 2018-2030 (US$M)

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