Global Influencer Ing Platform Market Size & Outlook
Global influencer marketing platform market, 2018-2030 (US$M)
Related Markets
Global influencer marketing platform market highlights
- The global influencer marketing platform market generated a revenue of USD 13,786.0 million in 2022 and is expected to reach USD 91,970.0 million by 2030.
- The market is expected to grow at a CAGR (2023 - 2030) of 26.8% by 2030.
- In terms of segment, search & discovery accounted for a revenue of USD 4,681.9 million in 2022.
- Influencer Management is the most lucrative application segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2022.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
Global data book summary
| Market revenue in 2022 | USD 13,786.0 million |
| Market revenue in 2030 | USD 91,970.0 million |
| Growth rate | 26.8% (CAGR from 2022 to 2030) |
| Largest segment | Search & discovery |
| Fastest growing segment | Influencer Management |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management |
Other key industry trends
- In terms of revenue, the North America accounted for 30.3% of the global influencer marketing platform market in 2022.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 18,638.4 million by 2030.
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Influencer Marketing Platform Market Scope
Influencer Marketing Platform Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global influencer marketing platform market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to influencer marketing platform market will help companies and investors design strategic landscapes.
Search & discovery was the largest segment with a revenue share of 33.96% in 2022. Horizon Databook has segmented the Global influencer marketing platform market based on campaign management, search & discovery, analytics & reporting, influencer management covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Influencer ing Platform Application Outlook (Revenue, USD Million, 2018-2030)
- Campaign Management
- Search & Discovery
- Analytics & Reporting
- Influencer Management
- Global Influencer ing Platform Organization Size Outlook (Revenue, USD Million, 2018-2030)
- Large Enterprises
- SMEs
- Global Influencer ing Platform End Use Outlook (Revenue, USD Million, 2018-2030)
- Food & Entertainment
- Sports & Fitness
- Travel & Holiday
- Fashion & Lifestyle
- Others
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Target buyers of Global influencer marketing platform market databook
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Our clientele includes a mix of influencer marketing platform market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global influencer marketing platform market , including forecasts for subscribers. This global databook contains high-level insights into Global influencer marketing platform market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global influencer marketing platform market size, by regions, 2018-2030 (US$M)
Top 10 countries: Influencer marketing platform market size, 2022 (US$M)
Global influencer marketing platform market share, by application, 2022 & 2030 (%, US$M)
Influencer marketing platform market: Opportunity assessment by country
Global influencer marketing platform market, by region, 2022 (US$M)
| Application | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 1,574.1 | 1,949.8 | 2,502.7 | 3,256.3 | 4,271.8 | 5,651.9 | 7,470.8 | 9,782.6 | 12,558.9 | 15,675.5 | 18,903.1 | 21,767.9 | 23,920.2 | 24.0% |
| Europe | 1,196.9 | 1,505.3 | 1,962.8 | 2,595.7 | 3,463.1 | 4,662.4 | 6,275.3 | 8,372.6 | 10,960.0 | 13,959.3 | 17,191.5 | 20,235.2 | 22,749.5 | 26.5% |
| Asia Pacific | 971.5 | 1,282.6 | 1,753.0 | 2,426.7 | 3,384.9 | 4,759.2 | 6,682.2 | 9,291.6 | 12,664.5 | 16,780.8 | 21,482.7 | 26,265.6 | 30,651.4 | 31.7% |
| Latin America | 338.1 | 436.2 | 583.4 | 791.2 | 1,082.2 | 1,493.6 | 2,060.4 | 2,817.1 | 3,778.5 | 4,930.4 | 6,219.9 | 7,498.5 | 8,633.5 | 29.6% |
| MEA | 519.3 | 661.8 | 874.3 | 1,171.6 | 1,584.0 | 2,161.3 | 2,948.1 | 3,986.8 | 5,290.0 | 6,829.9 | 8,527.0 | 10,175.7 | 11,599.1 | 28.3% |
| Overall | 4,600.0 | 5,835.6 | 7,676.1 | 10,241.5 | 13,786.0 | 18,728.3 | 25,436.8 | 34,250.6 | 45,251.9 | 58,175.9 | 72,324.2 | 85,942.9 | 97,553.8 | 27.7% |
Related regional statistics
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