Global Influencer Ing Platform Market Size & Outlook

The influencer industrying platform industry worldwide is expected to reach a projected revenue of US$ 91,970.0 million by 2030. A compound annual growth rate of 26.8% is expected of the worldwide influencer industrying platform industry from 2023 to 2030.

Revenue, 2022 (US$M)
$13,786.0
Forecast, 2030 (US$M)
$91,970.0
CAGR, 2023 - 2030
26.8%
Report Coverage
Worldwide

Global influencer marketing platform market highlights

  • The global influencer marketing platform market generated a revenue of USD 13,786.0 million in 2022 and is expected to reach USD 91,970.0 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 26.8% by 2030.
  • In terms of segment, search & discovery accounted for a revenue of USD 4,681.9 million in 2022.
  • Influencer Management is the most lucrative application segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 13,786.0 million
Market revenue in 2030USD 91,970.0 million
Growth rate26.8% (CAGR from 2022 to 2030)
Largest segmentSearch & discovery
Fastest growing segmentInfluencer Management
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCampaign Management, Search & Discovery, Analytics & Reporting, Influencer Management

Other key industry trends

  • In terms of revenue, the North America accounted for 30.3% of the global influencer marketing platform market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 18,638.4 million by 2030.

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Influencer Marketing Platform Market Scope

Influencer marketing platform market segmentation & scope
Campaign Management
Search & Discovery
Analytics & Reporting
Influencer Management
Large Enterprises
SMEs
Food & Entertainment
Sports & Fitness
Travel & Holiday
Fashion & Lifestyle
Others

Influencer Marketing Platform Market Companies

Name Profile # Employees HQ Website

Global influencer marketing platform market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to influencer marketing platform market will help companies and investors design strategic landscapes.


search & discovery was the largest segment with a revenue share of 33.96% in 2022. Horizon Databook has segmented the Global influencer marketing platform market based on campaign management, search & discovery, analytics & reporting, influencer management covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Influencer ing Platform Application Outlook (Revenue, USD Million, 2018-2030)
    • Campaign Management
    • Search & Discovery
    • Analytics & Reporting
    • Influencer Management
  • Global Influencer ing Platform Organization Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprises
    • SMEs
  • Global Influencer ing Platform End Use Outlook (Revenue, USD Million, 2018-2030)
    • Food & Entertainment
    • Sports & Fitness
    • Travel & Holiday
    • Fashion & Lifestyle
    • Others

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Target buyers of Global influencer marketing platform market databook

  • Our clientele includes a mix of influencer marketing platform market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global influencer marketing platform market , including forecasts for subscribers. This global databook contains high-level insights into Global influencer marketing platform market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global influencer marketing platform market statistics, by regions, 2018-2030 (US$M)

Top 10 countries: Influencer marketing platform market size, 2022 (USD Million)

Top 10 countries: Influencer marketing platform market size, 2022 (USD Million)

Global influencer marketing platform market, by region, 2022 (US$M)

Global influencer marketing platform market statistics, by regions, 2018-2030 (US$M)

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