Latin America Influencer Ing Platform Market Size & Outlook

The influencer marketing platform market in Latin America is expected to reach a projected revenue of US$ 8,139.3 million by 2030. A compound annual growth rate of 28.5% is expected of Latin America influencer marketing platform market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,096.0
Forecast, 2030 (US$M)
$8,139.3
CAGR, 2023 - 2030
28.5%
Report Coverage
Latin America

Latin America influencer marketing platform market highlights

  • The Latin America influencer marketing platform market generated a revenue of USD 1,096.0 million in 2022.
  • The market is expected to grow at a CAGR of 28.5% from 2023 to 2030.
  • In terms of segment, search & discovery was the largest revenue generating application in 2022.
  • Influencer Management is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.

Latin America data book summary

Market revenue in 2022USD 1,096.0 million
Market revenue in 2030USD 8,139.3 million
Growth rate28.5% (CAGR from 2022 to 2030)
Largest segmentSearch & discovery
Fastest growing segmentInfluencer Management
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCampaign Management, Search & Discovery, Analytics & Reporting, Influencer Management
Key market players worldwideSpeakr, Upfluence, Aspire, Later (Formerly Mavrck), Klear, NeoReach, Traackr, Webfluential, Hypetap, Grapevine Marketing

Other key industry trends

  • In terms of revenue, Latin America region accounted for 7.9% of the global influencer marketing platform market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 28,897.0 million by 2030.

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Influencer Marketing Platform Market Companies

Name Profile # Employees HQ Website

Latin America influencer marketing platform market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to influencer marketing platform market will help companies and investors design strategic landscapes.


Search & discovery was the largest segment with a revenue share of 33.86% in 2022. Horizon Databook has segmented the Latin America influencer marketing platform market based on campaign management, search & discovery, analytics & reporting, influencer management covering the revenue growth of each sub-segment from 2018 to 2030.


  • Latin America Influencer ing Platform Application Outlook (Revenue, USD Million, 2018-2030)
    • Campaign Management
    • Search & Discovery
    • Analytics & Reporting
    • Influencer Management
  • Latin America Influencer ing Platform Organization Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprises
    • SMEs
  • Latin America Influencer ing Platform End Use Outlook (Revenue, USD Million, 2018-2030)
    • Food & Entertainment
    • Sports & Fitness
    • Travel & Holiday
    • Fashion & Lifestyle
    • Others

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Target buyers of Latin America influencer marketing platform market databook

  • Our clientele includes a mix of influencer marketing platform market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America influencer marketing platform market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America influencer marketing platform market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America influencer marketing platform market size, by country, 2018-2030 (US$M)

Latin America Influencer Marketing Platform Market Outlook Share, 2022 & 2030 (US$M)

Latin America influencer marketing platform market size, by country, 2018-2030 (US$M)

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