Europe Influencer Ing Platform Market Size & Outlook

The influencer marketing platform market in Europe is expected to reach a projected revenue of US$ 21,447.4 million by 2030. A compound annual growth rate of 25.7% is expected of Europe influencer marketing platform market from 2023 to 2030.
Revenue, 2022 (US$M)
$3,438.2
Forecast, 2030 (US$M)
$21,447.4
CAGR, 2023 - 2030
25.7%
Report Coverage
Europe

Europe influencer marketing platform market highlights

  • The Europe influencer marketing platform market generated a revenue of USD 3,438.2 million in 2022.
  • The market is expected to grow at a CAGR of 25.7% from 2023 to 2030.
  • In terms of segment, search & discovery was the largest revenue generating application in 2022.
  • Influencer Management is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2023 to 2030.

Europe data book summary

Market revenue in 2022USD 3,438.2 million
Market revenue in 2030USD 21,447.4 million
Growth rate25.7% (CAGR from 2022 to 2030)
Largest segmentSearch & discovery
Fastest growing segmentInfluencer Management
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCampaign Management, Search & Discovery, Analytics & Reporting, Influencer Management
Key market players worldwideSpeakr, Upfluence, Aspire, Later (Formerly Mavrck), Klear, NeoReach, Traackr, Webfluential, Hypetap, Grapevine Marketing

Other key industry trends

  • In terms of revenue, Europe region accounted for 24.9% of the global influencer marketing platform market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 28,897.0 million by 2030.

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Influencer Marketing Platform Market Companies

Name Profile # Employees HQ Website

Europe influencer marketing platform market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to influencer marketing platform market will help companies and investors design strategic landscapes.


Search & discovery was the largest segment with a revenue share of 34.36% in 2022. Horizon Databook has segmented the Europe influencer marketing platform market based on campaign management, search & discovery, analytics & reporting, influencer management covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe Influencer ing Platform Application Outlook (Revenue, USD Million, 2018-2030)
    • Campaign Management
    • Search & Discovery
    • Analytics & Reporting
    • Influencer Management
  • Europe Influencer ing Platform Organization Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprises
    • SMEs
  • Europe Influencer ing Platform End Use Outlook (Revenue, USD Million, 2018-2030)
    • Food & Entertainment
    • Sports & Fitness
    • Travel & Holiday
    • Fashion & Lifestyle
    • Others

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Target buyers of Europe influencer marketing platform market databook

  • Our clientele includes a mix of influencer marketing platform market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe influencer marketing platform market , including forecasts for subscribers. This continent databook contains high-level insights into Europe influencer marketing platform market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe influencer marketing platform market size, by country, 2018-2030 (US$M)

Europe Influencer Marketing Platform Market Outlook Share, 2022 & 2030 (US$M)

Europe influencer marketing platform market size, by country, 2018-2030 (US$M)

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