U.S. In-app Purchase Market Size & Outlook, 2023-2030

The in-app purchase market in the United States is expected to reach a projected revenue of US$ 86,347.2 million by 2030. A compound annual growth rate of 13% is expected of the United States in-app purchase market from 2024 to 2030.
Revenue, 2023 (US$M)
$36,695.1
Forecast, 2030 (US$M)
$86,347.2
CAGR, 2024 - 2030
13%
Report Coverage
U.S.

U.S. in-app purchase market highlights

  • The U.S. in-app purchase market generated a revenue of USD 36,695.1 million in 2023 and is expected to reach USD 86,347.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 13% from 2024 to 2030.
  • In terms of segment, ios was the largest revenue generating operating system in 2023.
  • Android is the most lucrative operating system segment registering the fastest growth during the forecast period.


In-app purchase market data book summary

Market revenue in 2023USD 36,695.1 million
Market revenue in 2030USD 86,347.2 million
Growth rate13% (CAGR from 2023 to 2030)
Largest segmentIos
Fastest growing segmentAndroid
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAndroid, IOS
Key market players worldwideApple Inc, The Walt Disney Co, Alphabet Inc Class A, Netflix Inc, PubMatic Inc Ordinary Shares - Class A, Roblox Corp Ordinary Shares - Class A, Britvic PLC, Microsoft Corp, Creative Clicks, AdMaven, PocketGuard, Brainly, Recurly


Other key industry trends

  • In terms of revenue, U.S. accounted for 19.1% of the global in-app purchase market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. in-app purchase market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 26,984.2 million by 2030.

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In-app Purchase Market Companies

Name Profile # Employees HQ Website

U.S. in-app purchase market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.


Ios was the largest segment with a revenue share of 51.14% in 2023. Horizon Databook has segmented the U.S. in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. in-app purchase market , including forecasts for subscribers. This country databook contains high-level insights into U.S. in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. in-app purchase market size, by operating system, 2018-2030 (US$M)

U.S. In-app Purchase Market Outlook Share, 2023 & 2030 (US$M)

U.S. in-app purchase market size, by operating system, 2018-2030 (US$M)

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