Global In-app Purchase Market Size & Outlook, 2023-2030
Global in-app purchase market, 2018-2030 (US$M)
Related Markets
Global in-app purchase market highlights
- The global in-app purchase market generated a revenue of USD 192,159.8 million in 2023 and is expected to reach USD 449,906.1 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 12.9% by 2030.
- In terms of segment, ios accounted for a revenue of USD 93,681.4 million in 2023.
- Android is the most lucrative operating system segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, China is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 192,159.8 million |
| Market revenue in 2030 | USD 449,906.1 million |
| Growth rate | 12.9% (CAGR from 2023 to 2030) |
| Largest segment | Ios |
| Fastest growing segment | Android |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Android, IOS |
Other key industry trends
- In terms of revenue, the North America accounted for 23.6% of the global in-app purchase market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, China is the fastest growing regional market and is projected to reach USD 76,190.6 million by 2030.
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In-app Purchase Market Scope
In-app Purchase Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global in-app purchase market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.
Ios was the largest segment with a revenue share of 48.75% in 2023. Horizon Databook has segmented the Global in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.
- Global In-app Purchase Operating System Outlook (Revenue, USD Million, 2018-2030)
- Android
- iOS
- Others
- Global In-app Purchase Type Outlook (Revenue, USD Million, 2018-2030)
- Consumable
- Non-consumable
- Auto Renewable Subscription
- Non-Renewing Subscriptions
- Global In-app Purchase Application Outlook (Revenue, USD Million, 2018-2030)
- Gaming
- Action
- Adventure
- Role Playing
- Cards
- Others
- Entertainment & Music
- Health & Fitness
- Travel & Action
- Social Networking
- Finance
- Others
- Gaming
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Target buyers of Global in-app purchase market databook
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Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global in-app purchase market , including forecasts for subscribers. This global databook contains high-level insights into Global in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global in-app purchase market size, by regions, 2018-2030 (US$M)
Top 10 countries: In-app purchase market size, 2023 (US$M)
Global in-app purchase market share, by operating system, 2023 & 2030 (%, US$M)
In-app purchase market: Opportunity assessment by country
Global in-app purchase market, by region, 2023 (US$M)
Related regional statistics
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