Global In-app Purchase Market Size & Outlook, 2023-2030
Global in-app purchase market, 2018-2030 (US$M)
Related Markets
Global in-app purchase market highlights
- The global in-app purchase market generated a revenue of USD 192,159.8 million in 2023 and is expected to reach USD 449,906.1 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 12.9% by 2030.
- In terms of segment, ios accounted for a revenue of USD 93,681.4 million in 2023.
- Android is the most lucrative operating system segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, China is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 192,159.8 million |
| Market revenue in 2030 | USD 449,906.1 million |
| Growth rate | 12.9% (CAGR from 2023 to 2030) |
| Largest segment | Ios |
| Fastest growing segment | Android |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Android, IOS |
Other key industry trends
- In terms of revenue, the North America accounted for 23.6% of the global in-app purchase market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, China is the fastest growing regional market and is projected to reach USD 76,190.6 million by 2030.
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In-app Purchase Market Scope
In-app Purchase Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global in-app purchase market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.
Ios was the largest segment with a revenue share of 48.75% in 2023. Horizon Databook has segmented the Global in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.
- Global In-app Purchase Operating System Outlook (Revenue, USD Million, 2018-2030)
- Android
- iOS
- Others
- Global In-app Purchase Type Outlook (Revenue, USD Million, 2018-2030)
- Consumable
- Non-consumable
- Auto Renewable Subscription
- Non-Renewing Subscriptions
- Global In-app Purchase Application Outlook (Revenue, USD Million, 2018-2030)
- Gaming
- Action
- Adventure
- Role Playing
- Cards
- Others
- Entertainment & Music
- Health & Fitness
- Travel & Action
- Social Networking
- Finance
- Others
- Gaming
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Target buyers of Global in-app purchase market databook
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Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global in-app purchase market , including forecasts for subscribers. This global databook contains high-level insights into Global in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global in-app purchase market size, by regions, 2018-2030 (US$M)
Top 10 countries: In-app purchase market size, 2023 (US$M)
Global in-app purchase market share, by operating system, 2023 & 2030 (%, US$M)
In-app purchase market: Opportunity assessment by country
Global in-app purchase market, by region, 2023 (US$M)
| Operating System | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 20,042.1 | 23,193.5 | 28,097.0 | 33,401.0 | 39,076.5 | 45,415.5 | 52,504.9 | 60,392.5 | 69,124.4 | 78,744.4 | 89,294.0 | 100,811.4 | 113,331.3 | 14.0% |
| Europe | 14,389.7 | 16,596.3 | 20,037.5 | 23,740.0 | 27,680.6 | 32,263.8 | 37,407.9 | 43,151.6 | 49,533.3 | 56,589.7 | 64,356.4 | 72,867.0 | 82,152.8 | 14.3% |
| Asia Pacific | 45,888.3 | 52,004.8 | 61,696.1 | 71,825.2 | 82,291.0 | 93,475.7 | 105,621.4 | 118,738.8 | 132,830.8 | 147,892.3 | 163,910.2 | 180,863.5 | 198,723.5 | 11.4% |
| Latin America | 6,026.9 | 6,993.6 | 8,495.4 | 10,126.7 | 11,879.8 | 13,973.7 | 16,350.1 | 19,033.4 | 22,048.4 | 25,420.2 | 29,174.0 | 33,334.6 | 37,927.1 | 15.3% |
| MEA | 2,808.4 | 3,334.4 | 4,126.9 | 4,992.7 | 5,923.2 | 7,031.1 | 8,257.7 | 9,600.9 | 11,055.7 | 12,613.8 | 14,263.3 | 15,988.9 | 17,771.3 | 14.2% |
| Overall | 89,155.4 | 102,122.5 | 122,452.8 | 144,085.7 | 166,851.2 | 192,159.8 | 220,141.9 | 250,917.3 | 284,592.6 | 321,260.4 | 360,997.9 | 403,865.4 | 449,906.1 | 12.9% |
Related regional statistics
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