South Korea In-app Purchase Market Size & Outlook

The in-app purchase market in South Korea is expected to reach a projected revenue of US$ 23,914.4 million by 2030. A compound annual growth rate of 12.8% is expected of South Korea in-app purchase market from 2024 to 2030.
Revenue, 2023 (US$M)
$10,272.9
Forecast, 2030 (US$M)
$23,914.4
CAGR, 2024 - 2030
12.8%
Report Coverage
South Korea

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South Korea in-app purchase market, 2018-2030 (US$M)

South Korea in-app purchase market, 2018-2030 (US$M)

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South Korea in-app purchase market highlights

  • The South Korea in-app purchase market generated a revenue of USD 10,272.9 million in 2023 and is expected to reach USD 23,914.4 million by 2030.
  • The South Korea market is expected to grow at a CAGR of 12.8% from 2024 to 2030.
  • In terms of segment, ios was the largest revenue generating operating system in 2023.
  • Android is the most lucrative operating system segment registering the fastest growth during the forecast period.


In-app purchase market data book summary

Market revenue in 2023USD 10,272.9 million
Market revenue in 2030USD 23,914.4 million
Growth rate12.8% (CAGR from 2023 to 2030)
Largest segmentIos
Fastest growing segmentAndroid
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAndroid, IOS
Key market players worldwideApple Inc, The Walt Disney Co, Alphabet Inc Class A, Netflix Inc, PubMatic Inc Ordinary Shares - Class A, Roblox Corp Ordinary Shares - Class A, Britvic PLC, Microsoft Corp, Creative Clicks, AdMaven, PocketGuard, Brainly, Recurly


Other key industry trends

  • In terms of revenue, South Korea accounted for 5.3% of the global in-app purchase market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China in-app purchase market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,422.4 million by 2030.

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In-app Purchase Market Companies

Name Profile # Employees HQ Website
Recurly View profile 251-500 San Francisco, California, United States, North America http://recurly.com
Brainly View profile 251-500 Kraków, Malopolskie, Poland, Europe https://brainly.com
PocketGuard View profile 1-10 Palo Alto, California, United States, North America http://pocketguard.com
AdMaven View profile 101-250 Tel Aviv-yafo, Tel Aviv, Israel, Asia https://ad-maven.com/?source_id=crunc151120
Creative Clicks View profile 101-250 Amsterdam, Noord-Holland, The Netherlands, Europe http://creativeclicks.com
Britvic PLC View profile 4529 Breakspear Way, Breakspear Park, Hemel Hempstead, Hertfordshire, United Kingdom, HP2 4TZ https://www.britvic.com
Roblox Corp Ordinary Shares - Class A View profile 2457 970 Park Place, San Mateo, CA, United States, 94403 https://www.corp.roblox.com
PubMatic Inc Ordinary Shares - Class A View profile 948 601 Marshall Street, Redwood City, CA, United States, 94063 https://www.pubmatic.com
Netflix Inc View profile 13000 121 Albright Way, Los Gatos, CA, United States, 95032 https://www.netflix.com
The Walt Disney Co View profile 225000 500 South Buena Vista Street, Burbank, CA, United States, 91521 https://www.thewaltdisneycompany.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com

South Korea in-app purchase market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.


Ios was the largest segment with a revenue share of 48.23% in 2023. Horizon Databook has segmented the South Korea in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the South Korea in-app purchase market , including forecasts for subscribers. This country databook contains high-level insights into South Korea in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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South Korea in-app purchase market size, by operating system, 2018-2030 (US$M)

South Korea In-app Purchase Market Outlook Share, 2023 & 2030 (US$M)

South Korea in-app purchase market size, by operating system, 2018-2030 (US$M)

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