Middle East & Africa In-app Purchase Market Size & Outlook

The in-app purchase market in Middle East & Africa is expected to reach a projected revenue of US$ 17,771.3 million by 2030. A compound annual growth rate of 14.2% is expected of Middle East & Africa in-app purchase market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,031.1
Forecast, 2030 (US$M)
$17,771.3
CAGR, 2024 - 2030
14.2%
Report Coverage
Middle East & Africa

MEA in-app purchase market highlights

  • The MEA in-app purchase market generated a revenue of USD 7,031.1 million in 2023.
  • The market is expected to grow at a CAGR of 14.2% from 2024 to 2030.
  • In terms of segment, ios was the largest revenue generating operating system in 2023.
  • Android is the most lucrative operating system segment registering the fastest growth during the forecast period.
  • Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 7,031.1 million
Market revenue in 2030USD 17,771.3 million
Growth rate14.2% (CAGR from 2023 to 2030)
Largest segmentIos
Fastest growing segmentAndroid
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAndroid, IOS
Key market players worldwideApple Inc, The Walt Disney Co, Alphabet Inc Class A, Netflix Inc, PubMatic Inc Ordinary Shares - Class A, Roblox Corp Ordinary Shares - Class A, Britvic PLC, Microsoft Corp, Creative Clicks, AdMaven, PocketGuard, Brainly, Recurly


Other key industry trends

  • In terms of revenue, MEA region accounted for 3.7% of the global in-app purchase market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Latin America is the fastest growing regional market and is projected to reach USD 37,927.1 million by 2030.

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In-app Purchase Market Companies

Name Profile # Employees HQ Website

Middle East & Africa in-app purchase market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app purchase market will help companies and investors design strategic landscapes.


Ios was the largest segment with a revenue share of 47.12% in 2023. Horizon Databook has segmented the Middle East & Africa in-app purchase market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Middle East & Africa in-app purchase market databook

  • Our clientele includes a mix of in-app purchase market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa in-app purchase market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa in-app purchase market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA in-app purchase market size, by country, 2018-2030 (US$M)

Middle East & Africa In-app Purchase Market Outlook Share, 2023 & 2030 (US$M)

MEA in-app purchase market size, by country, 2018-2030 (US$M)

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