U.S. Immersive Technology Market Size & Outlook, 2023-2030
U.S. immersive technology market, 2018-2030 (US$M)
Related Markets
U.S. immersive technology market highlights
- The U.S. immersive technology market generated a revenue of USD 11,226.7 million in 2023 and is expected to reach USD 47,489.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 22.9% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Immersive technology market data book summary
| Market revenue in 2023 | USD 11,226.7 million |
| Market revenue in 2030 | USD 47,489.1 million |
| Growth rate | 22.9% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, U.S. accounted for 32.9% of the global immersive technology market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. immersive technology market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 2,846.8 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.45% in 2023. Horizon Databook has segmented the U.S. immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
- U.S. Immersive Technology Component Outlook (Revenue, USD Million, 2018-2030)
- Hardware
- HMD
- GTD
- PDW
- Software/Platform
- Services
- Professional Services
- Managed Services
- Hardware
- U.S. Immersive Technology Technology Type Outlook (Revenue, USD Million, 2018-2030)
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
- Others
- U.S. Immersive Technology Application Outlook (Revenue, USD Million, 2018-2030)
- Training & Learning
- Emergency Services
- Product Development
- Sales & Marketing
- Others
- U.S. Immersive Technology Industry Outlook (Revenue, USD Million, 2018-2030)
- Aerospace & Defense
- Manufacturing
- Automotive
- Education
- Media & Entertainment
- Gaming
- Healthcare
- Retail & E-commerce
- Others
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Target buyers of U.S. immersive technology market databook
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into U.S. immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. immersive technology market size, by component, 2018-2030 (US$M)
U.S. Immersive Technology Market Outlook Share, 2023 & 2030 (US$M)
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