Global Immersive Technology Market Size & Outlook

The immersive technology industry worldwide is expected to reach a projected revenue of US$ 169,876.8 million by 2030. A compound annual growth rate of 27.9% is expected of the worldwide immersive technology industry from 2025 to 2030.
Revenue, 2024 (US$M)
$40,882.0
Forecast, 2030 (US$M)
$169,876.8
CAGR, 2025 - 2030
27.9%
Report Coverage
Worldwide

Global immersive technology market highlights

  • The global immersive technology market generated a revenue of USD 34,155.7 million in 2023 and is expected to reach USD 169,236.3 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 25.7% by 2030.
  • In terms of segment, hardware accounted for a revenue of USD 16,541.3 million in 2023.
  • Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 34,155.7 million
Market revenue in 2030USD 169,236.3 million
Growth rate25.7% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware/Platform
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software/Platform, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 42.4% of the global immersive technology market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 47,489.1 million by 2030.

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Immersive Technology Market Scope

Immersive technology market segmentation & scope
HMD
GTD
PDW
Software/Platform
Professional Services
Managed Services
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Others
Training & Learning
Emergency Services
Product Development
Sales & Marketing
Others
Aerospace & Defense
Manufacturing
Automotive
Education
Media & Entertainment
Gaming
Healthcare
Retail & E-commerce
Others

Immersive Technology Market Companies

Name Profile # Employees HQ Website

Global immersive technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 48.43% in 2024. Horizon Databook has segmented the Global immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Immersive Technology Component Outlook (Revenue, USD Million, 2018-2030)
    • Hardware
      • HMD
      • GTD
      • PDW
    • Software/Platform
    • Services
      • Professional Services
      • Managed Services
  • Global Immersive Technology Technology Type Outlook (Revenue, USD Million, 2018-2030)
    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • Mixed Reality (MR)
    • Others
  • Global Immersive Technology Application Outlook (Revenue, USD Million, 2018-2030)
    • Training & Learning
    • Emergency Services
    • Product Development
    • Sales & Marketing
    • Others
  • Global Immersive Technology Industry Outlook (Revenue, USD Million, 2018-2030)
    • Aerospace & Defense
    • Manufacturing
    • Automotive
    • Education
    • Media & Entertainment
    • Gaming
    • Healthcare
    • Retail & E-commerce
    • Others

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  • Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global immersive technology market , including forecasts for subscribers. This global databook contains high-level insights into Global immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global immersive technology market size, by regions, 2018-2030 (US$M)

Top 10 countries: Immersive technology market size, 2023 (US$M)

Global immersive technology market share, by component, 2023 & 2030 (%, US$M)

Immersive technology market: Opportunity assessment by country

Global immersive technology market, by region, 2024 (US$M)

Global immersive technology market size, by regions, 2018-2030 (US$M)

Component 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 8,271.9 9,479.5 9,868.2 11,023.4 12,516.0 14,496.9 17,086.6 20,465.1 24,918.0 30,839.1 38,827.1 49,802.4 64,943.9 24.9%
Europe 3,856.9 4,532.7 4,838.9 5,543.6 6,455.5 7,669.2 9,272.0 11,392.2 14,230.4 18,069.9 23,344.5 30,728.7 41,127.2 28.2%
Asia Pacific 4,836.2 5,677.2 6,054.3 6,928.6 8,060.0 9,565.6 11,553.3 14,181.3 17,697.5 22,451.5 28,978.7 38,111.0 50,963.0 28.1%
Latin America 753.2 879.9 933.8 1,063.7 1,231.7 1,455.2 1,749.8 2,138.4 2,657.1 3,356.6 4,314.3 5,650.6 7,525.6 27.5%
MEA 517.9 606.5 645.3 736.8 855.1 1,012.6 1,220.3 1,494.7 1,861.4 2,356.5 3,035.4 3,984.1 5,317.2 27.8%
Overall 18,236.1 21,175.7 22,340.4 25,296.1 29,118.3 34,199.4 40,882.0 49,671.7 61,364.4 77,073.6 98,500.1 128,276.7 169,876.8 26.8%

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