South Africa Immersive Technology Market Size & Outlook
South Africa immersive technology market, 2018-2030 (US$M)
Related Markets
South Africa immersive technology market highlights
- The South Africa immersive technology market generated a revenue of USD 279.5 million in 2023 and is expected to reach USD 1,504.4 million by 2030.
- The South Africa market is expected to grow at a CAGR of 27.2% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Immersive technology market data book summary
| Market revenue in 2023 | USD 279.5 million |
| Market revenue in 2030 | USD 1,504.4 million |
| Growth rate | 27.2% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.8% of the global immersive technology market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa immersive technology market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 1,504.4 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.26% in 2024. Horizon Databook has segmented the South Africa immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
The demand for innovative solutions in sectors such as education, healthcare, and entertainment is driving the adoption of AR and VR technologies in the country. Local startups are emerging, focusing on creating tailored immersive experiences that resonate with South African consumers.
Moreover, government initiatives aimed at promoting technology adoption and digital literacy are expected to further enhance the market landscape. As businesses recognize the potential of immersive technologies for improving customer engagement and operational efficiency, the market is set for significant expansion.
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into South Africa immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa immersive technology market size, by component, 2018-2030 (US$M)
South Africa Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)
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