North America Immersive Technology Market Size & Outlook

The immersive technology market in North America is expected to reach a projected revenue of US$ 64,943.9 million by 2030. A compound annual growth rate of 26% is expected of North America immersive technology market from 2025 to 2030.
Revenue, 2024 (US$M)
$17,086.6
Forecast, 2030 (US$M)
$64,943.9
CAGR, 2025 - 2030
26%
Report Coverage
North America

North America immersive technology market highlights

  • The North America immersive technology market generated a revenue of USD 14,478.3 million in 2023.
  • The market is expected to grow at a CAGR of 23.8% from 2024 to 2030.
  • In terms of segment, hardware was the largest revenue generating component in 2023.
  • Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 14,478.3 million
Market revenue in 2030USD 64,699.0 million
Growth rate23.8% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware/Platform
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software/Platform, Services
Key market players worldwideBarco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion


Other key industry trends

  • In terms of revenue, North America region accounted for 42.4% of the global immersive technology market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 40,972.1 million by 2030.

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Immersive Technology Market Scope

Immersive technology market segmentation & scope
HMD
GTD
PDW
Software/Platform
Professional Services
Managed Services
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Others
Training & Learning
Emergency Services
Product Development
Sales & Marketing
Others
Aerospace & Defense
Manufacturing
Automotive
Education
Media & Entertainment
Gaming
Healthcare
Retail & E-commerce
Others

Immersive Technology Market Companies

Name Profile # Employees HQ Website

North America immersive technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 48.42% in 2024. Horizon Databook has segmented the North America immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.


The region benefits from a robust ecosystem of technology companies and research institutions that foster innovation and investment in immersive technologies, particularly in sectors such as gaming, healthcare, and education. The increasing demand for enhanced user experiences, especially in entertainment and gaming, is propelling market growth.

Additionally, the rise of social VR platforms and the concept of the Metaverse are creating new opportunities for virtual interactions and collaborative environments, further fueling investments in immersive technologies. As businesses recognize the potential of these technologies to improve training, marketing, and customer engagement, the North American market is expected to maintain its dominant position globally.

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  • Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America immersive technology market , including forecasts for subscribers. This continent databook contains high-level insights into North America immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America immersive technology market size, by country, 2018-2030 (US$M)

North America Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)

North America immersive technology market size, by country, 2018-2030 (US$M)

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