Latin America Immersive Technology Market Size & Outlook
Latin America immersive technology market, 2018-2030 (US$M)
Related Markets
Latin America immersive technology market highlights
- The Latin America immersive technology market generated a revenue of USD 1,453.3 million in 2023.
- The market is expected to grow at a CAGR of 26.4% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 1,453.3 million |
| Market revenue in 2030 | USD 7,497.2 million |
| Growth rate | 26.4% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.3% of the global immersive technology market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Europe is the fastest growing regional market and is projected to reach USD 40,972.1 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.39% in 2024. Horizon Databook has segmented the Latin America immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
The region is seeing a rise in mobile device usage and internet penetration, which are critical for the adoption of VR and AR applications. Moreover, sectors such as gaming and entertainment are becoming key areas for immersive technology deployment, driven by local content creation and partnerships with global tech firms. As businesses recognize the potential of immersive experiences for customer engagement and training purposes, the market is expected to expand steadily over the coming years.
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America immersive technology market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America immersive technology market size, by country, 2018-2030 (US$M)
Latin America Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)
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