Italy Immersive Technology Market Size & Outlook

The immersive technology market in Italy is expected to reach a projected revenue of US$ 2,796.7 million by 2030. A compound annual growth rate of 30.3% is expected of Italy immersive technology market from 2025 to 2030.
Revenue, 2024 (US$M)
$600.9
Forecast, 2030 (US$M)
$2,796.7
CAGR, 2025 - 2030
30.3%
Report Coverage
Italy

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Italy immersive technology market, 2018-2030 (US$M)

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Italy immersive technology market highlights

  • The Italy immersive technology market generated a revenue of USD 492.3 million in 2023 and is expected to reach USD 2,786.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 28.1% from 2024 to 2030.
  • In terms of segment, hardware was the largest revenue generating component in 2023.
  • Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.


Immersive technology market data book summary

Market revenue in 2023USD 492.3 million
Market revenue in 2030USD 2,786.1 million
Growth rate28.1% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware/Platform
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software/Platform, Services
Key market players worldwideBarco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion


Other key industry trends

  • In terms of revenue, Italy accounted for 1.4% of the global immersive technology market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK immersive technology market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 2,130.6 million by 2030.

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Immersive Technology Market Companies

Name Profile # Employees HQ Website
Leap Motion View profile 51-100 San Francisco, California, United States, North America http://www.leapmotion.com
EON Reality View profile 101-250 Irvine, California, United States, North America http://www.eonreality.com
Compass Inc Class A View profile 2549 110 Fifth Avenue,, 4th Floor, New York, NY, United States, 10011 https://www.compass.com
Barco NV View profile 3360 35 President Kennedypark, Kortrijk, Belgium, 8500 https://www.barco.com
Magic Leap View profile 1001-5000 Plantation, Florida, United States, North America http://magicleap.com
HTC Corp DR View profile 17575 No. 23, Xinghua Road, Taoyuan District, Taoyuan, Taiwan, 330 https://www.htc.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Samsung Electronics Co Ltd View profile 124804 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 https://www.samsung.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Sony Group Corp View profile 113000 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 https://www.sony.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com

Italy immersive technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 48.55% in 2024. Horizon Databook has segmented the Italy immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.


The integration of AR & VR technologies in museums, art galleries, and historical sites enhances visitor experiences by offering interactive storytelling and virtual tours. Additionally, Italian companies are exploring immersive solutions for fashion retailing, allowing consumers to engage with products in new ways through virtual fitting rooms.

The growing interest in digital transformation across industries further supports the adoption of immersive technologies as businesses seek innovative methods to attract and retain customers.

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into Italy immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy immersive technology market size, by component, 2018-2030 (US$M)

Italy Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)

Italy immersive technology market size, by component, 2018-2030 (US$M)

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