Italy Immersive Technology Market Size & Outlook

The immersive technology market in Italy is expected to reach a projected revenue of US$ 2,786.1 million by 2030. A compound annual growth rate of 28.1% is expected of Italy immersive technology market from 2024 to 2030.
Revenue, 2023 (US$M)
$492.3
Forecast, 2030 (US$M)
$2,786.1
CAGR, 2024 - 2030
28.1%
Report Coverage
Italy

Italy immersive technology market highlights

  • The Italy immersive technology market generated a revenue of USD 492.3 million in 2023 and is expected to reach USD 2,786.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 28.1% from 2024 to 2030.
  • In terms of segment, hardware was the largest revenue generating component in 2023.
  • Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.

Immersive technology market data book summary

Market revenue in 2023USD 492.3 million
Market revenue in 2030USD 2,786.1 million
Growth rate28.1% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware/Platform
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software/Platform, Services
Key market players worldwideBarco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion

Other key industry trends

  • In terms of revenue, Italy accounted for 1.4% of the global immersive technology market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK immersive technology market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 2,130.6 million by 2030.

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Immersive Technology Market Companies

Name Profile # Employees HQ Website

Italy immersive technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 48.55% in 2023. Horizon Databook has segmented the Italy immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Italy Immersive Technology Component Outlook (Revenue, USD Million, 2018-2030)
    • Hardware
      • HMD
      • GTD
      • PDW
    • Software/Platform
    • Services
      • Professional Services
      • Managed Services
  • Italy Immersive Technology Technology Type Outlook (Revenue, USD Million, 2018-2030)
    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • Mixed Reality (MR)
    • Others
  • Italy Immersive Technology Application Outlook (Revenue, USD Million, 2018-2030)
    • Training & Learning
    • Emergency Services
    • Product Development
    • Sales & Marketing
    • Others
  • Italy Immersive Technology Industry Outlook (Revenue, USD Million, 2018-2030)
    • Aerospace & Defense
    • Manufacturing
    • Automotive
    • Education
    • Media & Entertainment
    • Gaming
    • Healthcare
    • Retail & E-commerce
    • Others

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Target buyers of Italy immersive technology market databook

  • Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Italy immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into Italy immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy immersive technology market size, by component, 2018-2030 (US$M)

Italy Immersive Technology Market Outlook Share, 2023 & 2030 (US$M)

Italy immersive technology market size, by component, 2018-2030 (US$M)

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