Brazil Immersive Technology Market Size & Outlook
Brazil immersive technology market, 2018-2030 (US$M)
Related Markets
Brazil immersive technology market highlights
- The Brazil immersive technology market generated a revenue of USD 587.9 million in 2023 and is expected to reach USD 3,268.8 million by 2030.
- The Brazil market is expected to grow at a CAGR of 27.8% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Immersive technology market data book summary
| Market revenue in 2023 | USD 587.9 million |
| Market revenue in 2030 | USD 3,268.8 million |
| Growth rate | 27.8% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.7% of the global immersive technology market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil immersive technology market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 3,268.8 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.44% in 2024. Horizon Databook has segmented the Brazil immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing demand for virtual reality (VR) and augmented reality (AR) applications across various sectors, particularly in gaming and entertainment, where Brazil has one of the largest gaming communities in the world. The emergence of VR arcades and e-sports arenas in major cities is enhancing consumer engagement with immersive experiences.
Additionally, investments in hardware and software platforms are expected to accelerate market expansion as companies seek innovative ways to integrate immersive technologies into their offerings. These factors are expected to drive the market growth in the coming years.
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into Brazil immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil immersive technology market size, by component, 2018-2030 (US$M)
Brazil Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)
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