Australia Immersive Technology Market Size & Outlook
Australia immersive technology market, 2018-2030 (US$M)
Related Markets
Australia immersive technology market highlights
- The Australia immersive technology market generated a revenue of USD 435.5 million in 2023 and is expected to reach USD 2,640.1 million by 2030.
- The Australia market is expected to grow at a CAGR of 29.4% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
Immersive technology market data book summary
| Market revenue in 2023 | USD 435.5 million |
| Market revenue in 2030 | USD 2,640.1 million |
| Growth rate | 29.4% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, Australia accounted for 1.3% of the global immersive technology market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China immersive technology market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 7,818.7 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
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Australia immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.36% in 2024. Horizon Databook has segmented the Australia immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
The Australian government supports digital innovation through various initiatives that encourage the integration of AR and VR technologies into public services and educational institutions. Additionally, the growing popularity of gaming and e-sports in Australia is propelling demand for immersive experiences that enhance user engagement.
As local companies invest in developing tailored content and applications, the market is poised for significant growth driven by consumer interest in interactive technologies.
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia immersive technology market , including forecasts for subscribers. This country databook contains high-level insights into Australia immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia immersive technology market size, by component, 2018-2030 (US$M)
Australia Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)
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