Asia Pacific Immersive Technology Market Size & Outlook
Asia Pacific immersive technology market, 2018-2030 (US$M)
Related Markets
Asia Pacific immersive technology market highlights
- The Asia Pacific immersive technology market generated a revenue of USD 9,553.4 million in 2023.
- The market is expected to grow at a CAGR of 27% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Software/Platform is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 9,553.4 million |
| Market revenue in 2030 | USD 50,770.9 million |
| Growth rate | 27% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Software/Platform |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software/Platform, Services |
| Key market players worldwide | Barco NV, Alphabet Inc Class A, HTC Corp DR, International Business Machines Corp, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Sony Group Corp, Compass Inc Class A, EON Reality, Leap Motion |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 28.0% of the global immersive technology market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Europe is the fastest growing regional market and is projected to reach USD 40,972.1 million by 2030.
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Immersive Technology Market Scope
Immersive Technology Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific immersive technology market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive technology market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 48.4% in 2024. Horizon Databook has segmented the Asia Pacific immersive technology market based on hardware, software/platform, services covering the revenue growth of each sub-segment from 2018 to 2030.
In the Asia Pacific region, the rapid deployment of 5G technology is a major driver for the immersive technology market, enabling faster and more reliable connections that enhance user experiences in virtual and augmented reality applications. The region is witnessing a surge in smartphone penetration and advancements in VR/AR technologies, which are facilitating widespread adoption across industries such as gaming, healthcare, and education.
The growing middle class with increased disposable income is also fueling demand for immersive experiences. Additionally, significant investments from major tech companies in localized XR content are expected to further accelerate market growth in the region.
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Our clientele includes a mix of immersive technology market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific immersive technology market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific immersive technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific immersive technology market size, by country, 2018-2030 (US$M)
Asia Pacific Immersive Technology Market Outlook Share, 2024 & 2030 (US$M)
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