U.S. Immersive Entertainment Market Size & Outlook
U.S. immersive entertainment market, 2018-2030 (US$M)
Related Markets
U.S. immersive entertainment market highlights
- The U.S. immersive entertainment market generated a revenue of USD 32,587.0 million in 2023 and is expected to reach USD 122,855.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 20.9% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
Immersive entertainment market data book summary
| Market revenue in 2023 | USD 32,587.0 million |
| Market revenue in 2030 | USD 122,855.8 million |
| Growth rate | 20.9% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, U.S. accounted for 33.6% of the global immersive entertainment market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. immersive entertainment market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 7,364.7 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 46.07% in 2023. Horizon Databook has segmented the U.S. immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. is the major contributor to the regional market growth owing to the presence of major tech companies, such as Microsoft Corporation, Apple Inc., and Qualcomm Incorporated, and their large-scale investments in immersive entertainment technology.
Moreover, the strong presence of market players in the U.S., working towards the development of innovative immersive solutions, is also contributing to the market growth. For instance, in September 2023, Meta Platforms, Inc. partnered with Essilor Luxottica, an Italian French vertically integrated multinational corporation.
The company partnered to offer the next generation Ray-Ban Meta smart glasses collection for a better and more immersive experience globally, which is boosting the immersive entertainment market growth.
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. immersive entertainment market , including forecasts for subscribers. This country databook contains high-level insights into U.S. immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. immersive entertainment market size, by technology type, 2018-2030 (US$M)
U.S. Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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