Global Immersive Entertainment Market Size & Outlook

The immersive entertainment industry worldwide is expected to reach a projected revenue of US$ 426,768.1 million by 2030. A compound annual growth rate of 23.6% is expected of the worldwide immersive entertainment industry from 2024 to 2030.
Revenue, 2023 (US$M)
$96,878.7
Forecast, 2030 (US$M)
$426,768.1
CAGR, 2024 - 2030
23.6%
Report Coverage
Worldwide

Global immersive entertainment market highlights

  • The global immersive entertainment market generated a revenue of USD 96,878.7 million in 2023 and is expected to reach USD 426,768.1 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 23.6% by 2030.
  • In terms of segment, virtual reality (vr) accounted for a revenue of USD 44,652.1 million in 2023.
  • Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 96,878.7 million
Market revenue in 2030USD 426,768.1 million
Growth rate23.6% (CAGR from 2023 to 2030)
Largest segmentVirtual reality (vr)
Fastest growing segmentMixed Reality (MR)
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVirtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR)

Other key industry trends

  • In terms of revenue, the North America accounted for 43.4% of the global immersive entertainment market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 122,855.8 million by 2030.

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Immersive Entertainment Market Companies

Name Profile # Employees HQ Website

Global immersive entertainment market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.


Virtual reality (vr) was the largest segment with a revenue share of 46.09% in 2023. Horizon Databook has segmented the Global immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Immersive Entertainment Technology Type Outlook (Revenue, USD Million, 2018-2030)
    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • Mixed Reality (MR)
    • Others
  • Global Immersive Entertainment Application Outlook (Revenue, USD Million, 2018-2030)
    • Gaming
    • Live Events
    • Museum and Cultural Experiences
    • Music and Concerts
    • Sports
    • Arcade Studios
    • Immersive Theater
    • Others

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  • Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global immersive entertainment market , including forecasts for subscribers. This global databook contains high-level insights into Global immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global immersive entertainment market size, by region, 2018-2030 (US$M)

Top 10 countries: Immersive entertainment market size, 2023 (US$M)

Global immersive entertainment market share, by technology type, 2023 & 2030 (%, US$M)

Immersive entertainment market: Opportunity assessment by country

Global immersive entertainment market, by region, 2023 (US$M)

Global immersive entertainment market size, by region, 2018-2030 (US$M)

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