South Africa Immersive Entertainment Market Size & Outlook
South Africa immersive entertainment market, 2018-2030 (US$M)
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South Africa immersive entertainment market highlights
- The South Africa immersive entertainment market generated a revenue of USD 516.6 million in 2023 and is expected to reach USD 2,472.5 million by 2030.
- The South Africa market is expected to grow at a CAGR of 25.1% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
Immersive entertainment market data book summary
| Market revenue in 2023 | USD 516.6 million |
| Market revenue in 2030 | USD 2,472.5 million |
| Growth rate | 25.1% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.5% of the global immersive entertainment market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa immersive entertainment market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 2,472.5 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 45.97% in 2023. Horizon Databook has segmented the South Africa immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
Gaming remains the primary driver for the immersive entertainment market growth in the country, with VR and AR applications enhancing engagement and experiences. Moreover, hardware and software advancements are making VR and AR more accessible. Decreasing costs and improved user experience attract a wider audience, which is anticipated to drive the market growth from 2023 to 2030.
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa immersive entertainment market , including forecasts for subscribers. This country databook contains high-level insights into South Africa immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa immersive entertainment market size, by technology type, 2018-2030 (US$M)
South Africa Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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