North America Immersive Entertainment Market Size & Outlook
North America immersive entertainment market, 2018-2030 (US$M)
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North America immersive entertainment market highlights
- The North America immersive entertainment market generated a revenue of USD 42,025.2 million in 2023.
- The market is expected to grow at a CAGR of 21.8% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 42,025.2 million |
| Market revenue in 2030 | USD 167,378.5 million |
| Growth rate | 21.8% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, North America region accounted for 43.4% of the global immersive entertainment market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Europe is the fastest growing regional market and is projected to reach USD 103,320.6 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 46.08% in 2023. Horizon Databook has segmented the North America immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
The region is a hub for various leading technology companies, including Microsoft Corporation, Apple Inc, Magic Leap Inc., and Meta Platforms, Inc., among others that are at the forefront of developing immersive entertainment solutions.
Additionally, the prevalence of high disposable incomes in North America has facilitated the widespread adoption of immersive entertainment, including virtual reality gaming, concerts, and experiential events. Furthermore, the key market players are continuously partnering and collaborating to offer enhanced and immersive experience to end-users.
For instance, in January 2022, Qualcomm Incorporated collaborated with Microsoft Corporation to strengthen, expand, and advance AR adoption in the enterprise and consumer sectors. Both companies are working on several initiatives to provide quality immersive experiences.
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America immersive entertainment market , including forecasts for subscribers. This continent databook contains high-level insights into North America immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America immersive entertainment market size, by country, 2018-2030 (US$M)
North America Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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