Mexico Immersive Entertainment Market Size & Outlook

The immersive entertainment market in Mexico is expected to reach a projected revenue of US$ 7,645.3 million by 2030. A compound annual growth rate of 27.8% is expected of Mexico immersive entertainment market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,836.8
Forecast, 2030 (US$M)
$7,645.3
CAGR, 2025 - 2030
27.8%
Report Coverage
Mexico

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Mexico immersive entertainment market, 2018-2030 (US$M)

Mexico immersive entertainment market, 2018-2030 (US$M)

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Mexico immersive entertainment market highlights

  • The Mexico immersive entertainment market generated a revenue of USD 1,836.8 million in 2024 and is expected to reach USD 7,645.3 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 27.8% from 2025 to 2030.
  • In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2024.
  • Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.

Immersive entertainment market data book summary

Market revenue in 2024USD 1,836.8 million
Market revenue in 2030USD 7,645.3 million
Growth rate27.8% (CAGR from 2025 to 2030)
Largest segmentVirtual reality (vr)
Fastest growing segmentMixed Reality (MR)
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVirtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR)
Key market players worldwideMeta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares

Other key industry trends

  • In terms of revenue, Mexico accounted for 1.6% of the global immersive entertainment market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. immersive entertainment market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 7,645.3 million by 2030.

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Immersive Entertainment Market Companies

Name Profile # Employees HQ Website
Barco NV View profile 3360 35 President Kennedypark, Kortrijk, Belgium, 8500 https://www.barco.com
Magic Leap View profile 1001-5000 Plantation, Florida, United States, North America http://magicleap.com
HTC View profile 10001+ Taoyüan, T'ai-wan, Taiwan, Asia http://www.htc.com
Unity Software Inc Ordinary Shares View profile 6748 30 3rd Street, San Francisco, CA, United States, 94103-3104 https://www.unity.com
Qualcomm Inc View profile 50000 5775 Morehouse Drive, San Diego, CA, United States, 92121-1714 https://www.qualcomm.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Samsung Electronics Co Ltd View profile 124804 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 https://www.samsung.com
Sony Group Corp ADR View profile 113000 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 https://www.sony.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com

Mexico immersive entertainment market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.


Virtual reality (vr) was the largest segment with a revenue share of 56.01% in 2024. Horizon Databook has segmented the Mexico immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.


The growing adoption of immersive technologies across various verticals, including gaming, live events, and sports, among others, is driving the market growth in the country. For instance, in July 2023, Fans XR, a company specializing in computer vision for sports and entertainment, strategically partnered with the Mexican television provider Televisión Azteca, S.A.B. de C.V. (TV Azteca).

This collaboration involves the integration of Fans XR's extended reality platform into upcoming sports and entertainment broadcasts on TV Azteca.

Through this integration, viewers of selected TV Azteca broadcasts get the ability to personalize their viewing experience by taking full control of multiple 360-degree and 2D cameras, choosing their preferred angles directly from digital devices through a web browser.

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Target buyers of Mexico immersive entertainment market databook

  • Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Mexico immersive entertainment market , including forecasts for subscribers. This country databook contains high-level insights into Mexico immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico Technology Type - Immersive Entertainment Market size, 2024 - 2030 (US$M)

Mexico Immersive Entertainment Market Outlook Share, 2024 & 2030 (US$M)

Mexico Technology Type - Immersive Entertainment Market size, 2024 - 2030 (US$M)

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