Italy Immersive Entertainment Market Size & Outlook
Italy immersive entertainment market, 2018-2030 (US$M)
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Italy immersive entertainment market highlights
- The Italy immersive entertainment market generated a revenue of USD 1,396.4 million in 2023 and is expected to reach USD 7,025.8 million by 2030.
- The Italy market is expected to grow at a CAGR of 26% from 2024 to 2030.
- In terms of segment, virtual reality (vr) was the largest revenue generating technology type in 2023.
- Mixed Reality (MR) is the most lucrative technology type segment registering the fastest growth during the forecast period.
Immersive entertainment market data book summary
| Market revenue in 2023 | USD 1,396.4 million |
| Market revenue in 2030 | USD 7,025.8 million |
| Growth rate | 26% (CAGR from 2023 to 2030) |
| Largest segment | Virtual reality (vr) |
| Fastest growing segment | Mixed Reality (MR) |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) |
| Key market players worldwide | Meta Platforms Inc Class A, Microsoft Corp, HTC, Barco NV, Magic Leap, Samsung Electronics Co Ltd, Apple Inc, Sony Group Corp ADR, Qualcomm Inc, Unity Software Inc Ordinary Shares |
Other key industry trends
- In terms of revenue, Italy accounted for 1.4% of the global immersive entertainment market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK immersive entertainment market is projected to lead the regional market in terms of revenue in 2030.
- Spain is the fastest growing regional market in Europe and is projected to reach USD 5,372.7 million by 2030.
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Immersive Entertainment Market Scope
Immersive Entertainment Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy immersive entertainment market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to immersive entertainment market will help companies and investors design strategic landscapes.
Virtual reality (vr) was the largest segment with a revenue share of 46.17% in 2023. Horizon Databook has segmented the Italy immersive entertainment market based on virtual reality (vr), augmented reality (ar), mixed reality (mr) covering the revenue growth of each sub-segment from 2018 to 2030.
The country's historical significance and world-renowned museums have embraced immersive technologies to enhance visitor experiences. Italian cities, including Milan and Rome, have seen the rise of innovative startups and collaborations between technology and cultural institutions.
In the gaming sector, Italy has seen an increased adoption of virtual reality gaming, driven by a growing interest in gaming culture. The Italian market's fusion of cultural appreciation and technological advancements contributes to the immersive entertainment market's growth.
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Our clientele includes a mix of immersive entertainment market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy immersive entertainment market , including forecasts for subscribers. This country databook contains high-level insights into Italy immersive entertainment market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy immersive entertainment market size, by technology type, 2018-2030 (US$M)
Italy Immersive Entertainment Market Outlook Share, 2023 & 2030 (US$M)
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