U.S. Home Fragrance Market Size & Outlook, 2023-2030

The home fragrance market in the United States is expected to reach a projected revenue of US$ 4,948.1 million by 2030. A compound annual growth rate of 8.6% is expected of the United States home fragrance market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,781.2
Forecast, 2030 (US$M)
$4,948.1
CAGR, 2024 - 2030
8.6%
Report Coverage
U.S.

U.S. home fragrance market highlights

  • The U.S. home fragrance market generated a revenue of USD 2,781.2 million in 2023 and is expected to reach USD 4,948.1 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 8.6% from 2024 to 2030.
  • In terms of segment, sprays was the largest revenue generating product in 2023.
  • Scented Candles is the most lucrative product segment registering the fastest growth during the forecast period.


Home fragrance market data book summary

Market revenue in 2023USD 2,781.2 million
Market revenue in 2030USD 4,948.1 million
Growth rate8.6% (CAGR from 2023 to 2030)
Largest segmentSprays
Fastest growing segmentScented Candles
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScented Candles, Sprays, Essential Oils, Incense Sticks
Key market players worldwideNewell Brands Inc, Reckitt Benckiser Group PLC, Procter & Gamble Co, Johnson & Johnson, The Estee Lauder Companies Inc Class A, Bath & Body Works Inc, Seda France, Voluspa, ScentAir, NEST New York, Bougie & Senteur


Other key industry trends

  • In terms of revenue, U.S. accounted for 25.0% of the global home fragrance market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. home fragrance market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 582.1 million by 2030.

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Home Fragrance Market Companies

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U.S. home fragrance market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance market will help companies and investors design strategic landscapes.


Sprays was the largest segment with a revenue share of 33.91% in 2023. Horizon Databook has segmented the U.S. home fragrance market based on scented candles, sprays, essential oils, incense sticks covering the revenue growth of each sub-segment from 2017 to 2030.


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Target buyers of U.S. home fragrance market databook

  • Our clientele includes a mix of home fragrance market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. home fragrance market , including forecasts for subscribers. This country databook contains high-level insights into U.S. home fragrance market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. home fragrance market size, by product, 2017-2030 (US$M)

U.S. Home Fragrance Market Outlook Share, 2023 & 2030 (US$M)

U.S. home fragrance market size, by product, 2017-2030 (US$M)

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