Global Home Fragrance Market Size & Outlook, 2023-2030
Global home fragrance market, 2017-2030 (US$M)
Related Markets
Global home fragrance market highlights
- The global home fragrance market generated a revenue of USD 11,119.0 million in 2023 and is expected to reach USD 20,280.3 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 9% by 2030.
- In terms of segment, sprays accounted for a revenue of USD 3,763.9 million in 2023.
- Scented Candles is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2023.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 11,119.0 million |
| Market revenue in 2030 | USD 20,280.3 million |
| Growth rate | 9% (CAGR from 2023 to 2030) |
| Largest segment | Sprays |
| Fastest growing segment | Scented Candles |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Scented Candles, Sprays, Essential Oils, Incense Sticks |
Other key industry trends
- In terms of revenue, the North America accounted for 29.0% of the global home fragrance market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 828.1 million by 2030.
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Home Fragrance Market Scope
Home Fragrance Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global home fragrance market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance market will help companies and investors design strategic landscapes.
Sprays was the largest segment with a revenue share of 33.85% in 2023. Horizon Databook has segmented the Global home fragrance market based on scented candles, sprays, essential oils, incense sticks covering the revenue growth of each sub-segment from 2017 to 2030.
Market Dynamics
One of the prominent home fragrances market trends that is expected to have a positive impact on market growth in the coming years is the emergence of customized home fragrance candles. Companies are allowing customers to customize the shape, size, color, texture, and fragrances of candles to suit their individual tastes and preferences.
Some people with asthma claim that the synthetic chemicals in electric air fresheners and some spray bottle air fresheners can aggravate their condition. The rise in consumer awareness about the negative effects of synthetic fragrances, such as headaches, dizziness, nausea, respiratory distress, and others, is expected to hinder the growth of the home fragrance market forecast.
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Target buyers of Global home fragrance market databook
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Our clientele includes a mix of home fragrance market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global home fragrance market , including forecasts for subscribers. This global databook contains high-level insights into Global home fragrance market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Global home fragrance market size, by regions, 2017-2030 (US$M)
Top 10 countries: Home fragrance market size, 2023 (US$M)
Global home fragrance market share, by product, 2023 & 2030 (%, US$M)
Home fragrance market: Opportunity assessment by country
Global home fragrance market, by region, 2023 (US$M)
| Product | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 1,939.6 | 2,088.6 | 2,251.4 | 2,542.0 | 2,750.5 | 2,977.8 | 3,226.5 | 3,498.2 | 3,795.3 | 4,120.5 | 4,476.5 | 4,866.7 | 5,294.4 | 5,763.7 | 8.6% |
| Europe | 2,344.9 | 2,512.9 | 2,695.7 | 3,028.9 | 3,261.2 | 3,513.1 | 3,787.3 | 4,085.3 | 4,409.5 | 4,762.4 | 5,146.7 | 5,565.5 | 6,022.1 | 6,520.1 | 8.1% |
| Asia Pacific | 1,431.9 | 1,567.9 | 1,718.3 | 1,972.2 | 2,168.8 | 2,386.0 | 2,626.7 | 2,893.0 | 3,188.0 | 3,514.9 | 3,877.4 | 4,279.7 | 4,726.2 | 5,222.2 | 10.3% |
| Latin America | 313.3 | 341.0 | 371.5 | 423.8 | 463.4 | 506.9 | 555.0 | 608.0 | 666.4 | 731.0 | 802.3 | 881.1 | 968.3 | 1,064.7 | 9.8% |
| MEA | 538.6 | 582.9 | 631.5 | 716.7 | 779.4 | 848.1 | 923.6 | 1,006.4 | 1,097.5 | 1,197.6 | 1,307.7 | 1,428.9 | 1,562.5 | 1,709.6 | 9.2% |
| Overall | 6,568.3 | 7,093.2 | 7,668.3 | 8,683.6 | 9,423.4 | 10,231.9 | 11,119.0 | 12,090.8 | 13,156.6 | 14,326.3 | 15,610.6 | 17,021.8 | 18,573.4 | 20,280.3 | 9.0% |
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