North America Home Fragrance Market Size & Outlook

The home fragrance market in North America is expected to reach a projected revenue of US$ 5,763.7 million by 2030. A compound annual growth rate of 8.6% is expected of North America home fragrance market from 2024 to 2030.

Revenue, 2023 (US$M)
$3,226.5
Forecast, 2030 (US$M)
$5,763.7
CAGR, 2024 - 2030
8.6%
Report Coverage
North America

North America home fragrance market highlights

  • The North America home fragrance market generated a revenue of USD 3,226.5 million in 2023.
  • The market is expected to grow at a CAGR of 8.6% from 2024 to 2030.
  • In terms of segment, sprays was the largest revenue generating product in 2023.
  • Scented Candles is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.

North America data book summary

Market revenue in 2023USD 3,226.5 million
Market revenue in 2030USD 5,763.7 million
Growth rate8.6% (CAGR from 2023 to 2030)
Largest segmentSprays
Fastest growing segmentScented Candles
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScented Candles, Sprays, Essential Oils, Incense Sticks
Key market players worldwideNewell Brands Inc, Reckitt Benckiser Group PLC, Procter & Gamble Co, Johnson & Johnson, The Estee Lauder Companies Inc Class A, Bath & Body Works Inc, Seda France, Voluspa, ScentAir, NEST New York, Bougie & Senteur

Other key industry trends

  • In terms of revenue, North America region accounted for 29.0% of the global home fragrance market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 5,222.2 million by 2030.

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Home Fragrance Market Companies

Name Profile # Employees HQ Website

North America home fragrance market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance market will help companies and investors design strategic landscapes.


Sprays was the largest segment with a revenue share of 33.86% in 2023. Horizon Databook has segmented the North America home fragrance market based on scented candles, sprays, essential oils, incense sticks covering the revenue growth of each sub-segment from 2017 to 2030.


  • North America Home Fragrance Product Outlook (Revenue, USD Million, 2017-2030)
    • Scented Candles
    • Sprays
    • Essential Oils
    • Incense Sticks
    • Others
  • North America Home Fragrance Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Convenience Stores
    • Online
    • Others

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Target buyers of North America home fragrance market databook

  • Our clientele includes a mix of home fragrance market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America home fragrance market , including forecasts for subscribers. This continent databook contains high-level insights into North America home fragrance market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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North America home fragrance market size, by country, 2017-2030 (US$M)

North America Home Fragrance Market Outlook Share, 2023 & 2030 (US$M)

North America home fragrance market size, by country, 2017-2030 (US$M)

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