Global Home Fragrance Diffusers Market Size & Outlook

The home fragrance diffusers industry worldwide is expected to reach a projected revenue of US$ 4,085.9 million by 2030. A compound annual growth rate of 5.5% is expected of the worldwide home fragrance diffusers industry from 2023 to 2030.
Revenue, 2022 (US$M)
$2,661.7
Forecast, 2030 (US$M)
$4,085.9
CAGR, 2023 - 2030
5.5%
Report Coverage
Worldwide

Global home fragrance diffusers market highlights

  • The global home fragrance diffusers market generated a revenue of USD 2,661.7 million in 2022 and is expected to reach USD 4,085.9 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 5.5% by 2030.
  • In terms of segment, reed diffusers accounted for a revenue of USD 850.6 million in 2022.
  • Heat Diffusers is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 2,661.7 million
Market revenue in 2030USD 4,085.9 million
Growth rate5.5% (CAGR from 2022 to 2030)
Largest segmentReed diffusers
Fastest growing segmentHeat Diffusers
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationReed Diffusers, Ultrasonic Diffusers, Nebulizing Diffusers, Heat Diffusers, Evaporative Diffusers

Other key industry trends

  • In terms of revenue, the North America accounted for 33.7% of the global home fragrance diffusers market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 981.2 million by 2030.

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Home Fragrance Diffusers Market Companies

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Global home fragrance diffusers market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance diffusers market will help companies and investors design strategic landscapes.


Reed diffusers was the largest segment with a revenue share of 31.96% in 2022. Horizon Databook has segmented the Global home fragrance diffusers market based on reed diffusers, ultrasonic diffusers, nebulizing diffusers, heat diffusers, evaporative diffusers covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global Home Fragrance Diffusers Type Outlook (Revenue, USD Million, 2017-2030)
    • Reed Diffusers
    • Ultrasonic Diffusers
    • Nebulizing Diffusers
    • Heat Diffusers
    • Evaporative Diffusers
    • Others
  • Global Home Fragrance Diffusers Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Hypermarkets and Supermarkets
    • Specialty Retail Stores
    • Online/E-commerce
    • Others

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Horizon Databook provides a detailed overview of global-level data and insights on the Global home fragrance diffusers market , including forecasts for subscribers. This global databook contains high-level insights into Global home fragrance diffusers market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global home fragrance diffusers market size, by regions, 2017-2030 (US$M)

Top 10 countries: Home fragrance diffusers market size, 2022 (US$M)

Global home fragrance diffusers market share, by type, 2022 & 2030 (%, US$M)

Home fragrance diffusers market: Opportunity assessment by country

Global home fragrance diffusers market, by region, 2022 (US$M)

Global home fragrance diffusers market size, by regions, 2017-2030 (US$M)

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