Global Home Fragrance Diffusers Market Size & Outlook

The home fragrance diffusers industry worldwide is expected to reach a projected revenue of US$ 4,085.9 million by 2030. A compound annual growth rate of 5.5% is expected of the worldwide home fragrance diffusers industry from 2023 to 2030.
Revenue, 2022 (US$M)
$2,661.7
Forecast, 2030 (US$M)
$4,085.9
CAGR, 2023 - 2030
5.5%
Report Coverage
Worldwide

Global home fragrance diffusers market highlights

  • The global home fragrance diffusers market generated a revenue of USD 2,661.7 million in 2022 and is expected to reach USD 4,085.9 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 5.5% by 2030.
  • In terms of segment, reed diffusers accounted for a revenue of USD 850.6 million in 2022.
  • Heat Diffusers is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 2,661.7 million
Market revenue in 2030USD 4,085.9 million
Growth rate5.5% (CAGR from 2022 to 2030)
Largest segmentReed diffusers
Fastest growing segmentHeat Diffusers
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationReed Diffusers, Ultrasonic Diffusers, Nebulizing Diffusers, Heat Diffusers, Evaporative Diffusers

Other key industry trends

  • In terms of revenue, the North America accounted for 33.7% of the global home fragrance diffusers market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 981.2 million by 2030.

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Home Fragrance Diffusers Market Companies

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Global home fragrance diffusers market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to home fragrance diffusers market will help companies and investors design strategic landscapes.


Reed diffusers was the largest segment with a revenue share of 31.96% in 2022. Horizon Databook has segmented the Global home fragrance diffusers market based on reed diffusers, ultrasonic diffusers, nebulizing diffusers, heat diffusers, evaporative diffusers covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global Home Fragrance Diffusers Type Outlook (Revenue, USD Million, 2017-2030)
    • Reed Diffusers
    • Ultrasonic Diffusers
    • Nebulizing Diffusers
    • Heat Diffusers
    • Evaporative Diffusers
    • Others
  • Global Home Fragrance Diffusers Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Hypermarkets and Supermarkets
    • Specialty Retail Stores
    • Online/E-commerce
    • Others

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Horizon Databook provides a detailed overview of global-level data and insights on the Global home fragrance diffusers market , including forecasts for subscribers. This global databook contains high-level insights into Global home fragrance diffusers market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global home fragrance diffusers market size, by regions, 2017-2030 (US$M)

Top 10 countries: Home fragrance diffusers market size, 2022 (US$M)

Global home fragrance diffusers market share, by type, 2022 & 2030 (%, US$M)

Home fragrance diffusers market: Opportunity assessment by country

Global home fragrance diffusers market, by region, 2022 (US$M)

Global home fragrance diffusers market size, by regions, 2017-2030 (US$M)

Type 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 720.5 740.2 761.0 832.2 862.9 895.7 931.2 969.3 1,010.3 1,054.7 1,102.5 1,154.2 1,210.3 1,271.1 4.5%
Europe 574.3 593.3 613.6 675.1 704.1 735.6 769.2 805.8 845.1 887.8 934.1 984.3 1,039.1 1,098.6 5.1%
Asia Pacific 463.2 487.7 513.7 575.7 611.5 650.3 692.2 737.7 787.4 841.5 900.6 965.1 1,035.9 1,113.4 7.0%
Latin America 175.2 182.7 190.7 211.9 223.0 235.1 248.1 262.3 277.7 294.3 312.6 332.3 354.0 377.6 6.1%
MEA 110.6 114.9 119.2 131.8 138.2 145.0 152.5 160.3 169.0 178.5 188.7 199.7 211.8 225.2 5.7%
Overall 2,043.8 2,118.8 2,198.2 2,426.7 2,539.7 2,661.7 2,793.2 2,935.4 3,089.5 3,256.8 3,438.5 3,635.6 3,851.1 4,085.9 5.5%

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