Market revenue in 2023 | USD 142.4 million |
Market revenue in 2030 | USD 202.0 million |
Growth rate | 5.1% (CAGR from 2023 to 2030) |
Largest segment | Coated paper |
Fastest growing segment | Coated Paper |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Coated Paper, Treated Paper, Uncoated Paper, Offset Paper, Matt, Gloss |
Key market players worldwide | Sylvamo Corp Ordinary Shares When Issued, Packaging Corp of America, Billerud AB, Stora Enso Oyj Ordinary Shares - Class R, Domtar, UPM Communication Papers, Mondi PLC, PaperOne, Finch Paper, Drewsen Special Papers, Nine Dragons Paper (Holdings) Ltd, Pixelle Specialty Solutions, Moorim P&P, Crown Van Gelder |
Coated paper was the largest segment with a revenue share of 48.46% in 2023. Horizon Databook has segmented the Brazil high speed production inkjet printer paper market based on coated paper, treated paper, uncoated paper, offset paper, matt, gloss covering the revenue growth of each sub-segment from 2018 to 2030.
This growth is attributed to advancements in printing technology. As Brazil is going through a digital transformation, businesses are increasingly adopting digital printing solutions in order to fulfill the rising demand for customized and variable data printing in the country.
Moreover, the Brazilian government has taken initiatives to increase the adoption of digital technologies, including digital printing, which has contributed to the growth of high-speed inkjet printer paper. In addition, regionalized advertisement investment in Brazil is often made in the offline channels, including newspapers and magazines.
This preference for offline local media is due to strong connections of offline local media with the local people and knowledge related to the advertising market. Thus, the growing adoption of digital printing solutions, including high-speed production inkjet printing, coupled with high consumption of offline advertising, is expected to boost the demand for high-speed production inkjet printer paper, thereby fueling the growth of the market.
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