Europe Hairstyling Products Market Size & Outlook

The hairstyling products market in Europe is expected to reach a projected revenue of US$ 9,907.4 million by 2030. A compound annual growth rate of 5.9% is expected of Europe hairstyling products market from 2024 to 2030.
Revenue, 2023 (US$M)
$6,613.6
Forecast, 2030 (US$M)
$9,907.4
CAGR, 2024 - 2030
5.9%
Report Coverage
Europe

Europe hairstyling products market highlights

  • The Europe hairstyling products market generated a revenue of USD 6,613.6 million in 2023.
  • The market is expected to grow at a CAGR of 5.9% from 2024 to 2030.
  • In terms of segment, hair spray was the largest revenue generating product in 2023.
  • Pomade is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 6,613.6 million
Market revenue in 2030USD 9,907.4 million
Growth rate5.9% (CAGR from 2023 to 2030)
Largest segmentHair spray
Fastest growing segmentPomade
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHair Gel, Hair Wax, Hair Mousse, Hair Spray, Pomade
Key market players worldwideProcter & Gamble Co, L'Oreal SA, Kao Corp, Unilever PLC, Shiseido Co Ltd, Henkel AG & Co KGaA, AMOREPACIFIC, Revlon, Mandom Corporation


Other key industry trends

  • In terms of revenue, Europe region accounted for 24.2% of the global hairstyling products market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 14,387.9 million by 2030.

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Hairstyling Products Market Companies

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Europe hairstyling products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to hairstyling products market will help companies and investors design strategic landscapes.


Hair spray was the largest segment with a revenue share of 31.9% in 2023. Horizon Databook has segmented the Europe hairstyling products market based on hair gel, hair wax, hair mousse, hair spray, pomade covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of hairstyling products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe hairstyling products market , including forecasts for subscribers. This continent databook contains high-level insights into Europe hairstyling products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe hairstyling products market size, by country, 2018-2030 (US$M)

Europe Hairstyling Products Market Outlook Share, 2023 & 2030 (US$M)

Europe hairstyling products market size, by country, 2018-2030 (US$M)

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