Global Hairstyling Products Market Size & Outlook

The hairstyling products industry worldwide is expected to reach a projected revenue of US$ 43,054.7 million by 2030. A compound annual growth rate of 6.7% is expected of the worldwide hairstyling products industry from 2024 to 2030.
Revenue, 2023 (US$M)
$27,303.7
Forecast, 2030 (US$M)
$43,054.7
CAGR, 2024 - 2030
6.7%
Report Coverage
Worldwide

Global hairstyling products market highlights

  • The global hairstyling products market generated a revenue of USD 27,303.7 million in 2023 and is expected to reach USD 43,054.7 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 6.7% by 2030.
  • In terms of segment, hair spray accounted for a revenue of USD 8,678.1 million in 2023.
  • Pomade is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2023.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 27,303.7 million
Market revenue in 2030USD 43,054.7 million
Growth rate6.7% (CAGR from 2023 to 2030)
Largest segmentHair spray
Fastest growing segmentPomade
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHair Gel, Hair Wax, Hair Mousse, Hair Spray, Pomade

Other key industry trends

  • In terms of revenue, the North America accounted for 20.7% of the global hairstyling products market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 1,605.9 million by 2030.

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Hairstyling Products Market Companies

Name Profile # Employees HQ Website

Global hairstyling products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to hairstyling products market will help companies and investors design strategic landscapes.


Hair spray was the largest segment with a revenue share of 31.78% in 2023. Horizon Databook has segmented the Global hairstyling products market based on hair gel, hair wax, hair mousse, hair spray, pomade covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Hairstyling Products Product Outlook (Revenue, USD Million, 2018-2030)
    • Hair Gel
    • Hair Wax
    • Hair Mousse
    • Hair Spray
    • Pomade
    • Others
  • Global Hairstyling Products End-user Outlook (Revenue, USD Million, 2018-2030)
    • Male
    • Female
  • Global Hairstyling Products Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Hypermarkets & Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online
    • Others

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  • Our clientele includes a mix of hairstyling products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global hairstyling products market , including forecasts for subscribers. This global databook contains high-level insights into Global hairstyling products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global hairstyling products market size, by regions, 2018-2030 (US$M)

Top 10 countries: Hairstyling products market size, 2023 (US$M)

Global hairstyling products market share, by product, 2023 & 2030 (%, US$M)

Hairstyling products market: Opportunity assessment by country

Global hairstyling products market, by region, 2023 (US$M)

Global hairstyling products market size, by regions, 2018-2030 (US$M)

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