U.S. Hair Dryer Market Size & Outlook, 2022-2030

The hair dryer market in the United States is expected to reach a projected revenue of US$ 2,922.6 million by 2030. A compound annual growth rate of 4.4% is expected of the United States hair dryer market from 2023 to 2030.
Revenue, 2022 (US$M)
$2,073.3
Forecast, 2030 (US$M)
$2,922.6
CAGR, 2023 - 2030
4.4%
Report Coverage
U.S.

U.S. hair dryer market highlights

  • The U.S. hair dryer market generated a revenue of USD 2,073.3 million in 2022 and is expected to reach USD 2,922.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.4% from 2023 to 2030.
  • In terms of segment, corded was the largest revenue generating product in 2022.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.


Hair dryer market data book summary

Market revenue in 2022USD 2,073.3 million
Market revenue in 2030USD 2,922.6 million
Growth rate4.4% (CAGR from 2022 to 2030)
Largest segmentCorded
Fastest growing segmentCordless
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCorded, Cordless
Key market players worldwideConair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.6% of the global hair dryer market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. hair dryer market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 420.6 million by 2030.

Corded was the largest segment with a revenue share of 83.25% in 2022. Horizon Databook has segmented the U.S. hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. dominates the North American hair dryer market and accounted for 73.8% of the revenue in 2021. Hair dryers are a commonly used personal care appliance in households across the U.S. As consumers in the country have a higher disposable income.

A larger share of the population uses hair dryers, contributing to the dominant market share. A growing section of the population is becoming more attentive toward grooming and personal care and this often results in the demand for high-end and premium products. 

In response, an increasing number of companies both domestic and international are looking to cater to this demand. For instance, in July 2020, Chinese smart home appliances company Tineco launched a smart hair dryer called MODA ONE in the U.S. market.

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Hair Dryer Market Companies

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U.S. hair dryer market size, by product, 2018-2030 (US$M)

U.S. Hair Dryer Market Outlook Share, 2022 & 2030 (US$M)

U.S. hair dryer market size, by product, 2018-2030 (US$M)

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