Market revenue in 2022 | USD 2,841.6 million |
Market revenue in 2030 | USD 4,091.0 million |
Growth rate | 4.7% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data covered | 2018 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 83.45% in 2022. Horizon Databook has segmented the North America hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
North America has the largest market for hair dryers in the world, particularly owing to a large number of consumers who are more aware and conscious about personal grooming and self-care. Furthermore, as consumers in North America have a higher disposable income compared to the rest of the world,
Especially those in the U.S. and Canada, the tendency of purchasing high-end hair dryers is greater in the region. As a result, market players in North America are launching advanced and premium products, in response to the high demand from consumers.
For instance, in January 2021, Panasonic Corporation of North America introduced the Panasonic nanoe Hair Dryer (EH-NA67-W). The hair dryer uses patented nanoe technology to provide extra moisture that it draws from the air and protects the hair from damage.
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