Middle East & Africa Hair Dryer Market Size & Outlook

The hair dryer market in Middle East & Africa is expected to reach a projected revenue of US$ 696.3 million by 2030. A compound annual growth rate of 4.4% is expected of Middle East & Africa hair dryer market from 2023 to 2030.
Revenue, 2022 (US$M)
$494.0
Forecast, 2030 (US$M)
$696.3
CAGR, 2023 - 2030
4.4%
Report Coverage
Middle East & Africa

MEA hair dryer market highlights

  • The MEA hair dryer market generated a revenue of USD 494.0 million in 2022.
  • The market is expected to grow at a CAGR of 4.4% from 2023 to 2030.
  • In terms of segment, corded was the largest revenue generating product in 2022.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.


MEA data book summary

Market revenue in 2022USD 494.0 million
Market revenue in 2030USD 696.3 million
Growth rate4.4% (CAGR from 2022 to 2030)
Largest segmentCorded
Fastest growing segmentCordless
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCorded, Cordless
Key market players worldwideConair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.9% of the global hair dryer market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,785.6 million by 2030.

Corded was the largest segment with a revenue share of 85.2% in 2022. Horizon Databook has segmented the Middle East & Africa hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.


Gen Z customers, especially the urban population, are primarily driving hairstyling trends in the MEA region and the demand for hairstyling products and appliances like hair dryers has been increasing. The growing urban population is leading to a higher number of people adapting modern lifestyles and trends.

Which bodes well for the demand for hair dryers. According to World Bank data, Furthermore, growing disposable income is encouraging a higher number of consumers to use hair dryers as a regular personal care appliance. 

According to the United Nations’ National Accounts Statistics, the gross disposable income in South Africa increased by more than 23% between 2015 and 2020. Significant growth in disposable incomes is being seen in countries across the MEA region.

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Hair Dryer Market Companies

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Middle East & Africa Hair Dryer Market Outlook Share, 2022 & 2030 (US$M)

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