Market revenue in 2022 | USD 494.0 million |
Market revenue in 2030 | USD 696.3 million |
Growth rate | 4.4% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data covered | 2018 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 85.2% in 2022. Horizon Databook has segmented the Middle East & Africa hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
Gen Z customers, especially the urban population, are primarily driving hairstyling trends in the MEA region and the demand for hairstyling products and appliances like hair dryers has been increasing. The growing urban population is leading to a higher number of people adapting modern lifestyles and trends.
Which bodes well for the demand for hair dryers. According to World Bank data, Furthermore, growing disposable income is encouraging a higher number of consumers to use hair dryers as a regular personal care appliance.
According to the United Nations’ National Accounts Statistics, the gross disposable income in South Africa increased by more than 23% between 2015 and 2020. Significant growth in disposable incomes is being seen in countries across the MEA region.
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