Latin America Hair Dryer Market Size & Outlook, 2022-2030

The hair dryer market in Latin America is expected to reach a projected revenue of US$ 1,258.1 million by 2030. A compound annual growth rate of 4.9% is expected of Latin America hair dryer market from 2023 to 2030.
Revenue, 2022 (US$M)
$859.8
Forecast, 2030 (US$M)
$1,258.1
CAGR, 2023 - 2030
4.9%
Report Coverage
Latin America

Latin America hair dryer market highlights

  • The Latin America hair dryer market generated a revenue of USD 859.8 million in 2022.
  • The market is expected to grow at a CAGR of 4.9% from 2023 to 2030.
  • In terms of segment, corded was the largest revenue generating product in 2022.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.


Latin America data book summary

Market revenue in 2022USD 859.8 million
Market revenue in 2030USD 1,258.1 million
Growth rate4.9% (CAGR from 2022 to 2030)
Largest segmentCorded
Fastest growing segmentCordless
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCorded, Cordless
Key market players worldwideConair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands


Other key industry trends

  • In terms of revenue, Latin America region accounted for 10.2% of the global hair dryer market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,785.6 million by 2030.

Corded was the largest segment with a revenue share of 82.21% in 2022. Horizon Databook has segmented the Latin America hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.


The growing use of social media is contributing to the rising trend of using beauty and personal grooming appliances, including hair dryers. A larger number of young people in the region want to look good and are interested in styling their hair as per the latest trends, a practice brought on by social media. 

According to the Pew Research Center, a subsidiary of The Pew Charitable Trusts, nine of out every ten individuals in Argentina aged 18 to 34 use social media. This bodes well for the hair dryer market. The rising disposable income is also fueling the demand for hair dryers in Central & South America. 

In Colombia, for instance, the gross nation disposable income increased by 32% from 2015 to 2019. Although the COVID-19 pandemic negatively impacted the disposable income in 2020, it is on the path to recovery and this is expected to continue in the coming years. 

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Hair Dryer Market Companies

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Latin America hair dryer market size, by country, 2018-2030 (US$M)

Latin America Hair Dryer Market Outlook Share, 2022 & 2030 (US$M)

Latin America hair dryer market size, by country, 2018-2030 (US$M)

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