Market revenue in 2022 | USD 859.8 million |
Market revenue in 2030 | USD 1,258.1 million |
Growth rate | 4.9% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data covered | 2018 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 82.21% in 2022. Horizon Databook has segmented the Latin America hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
The growing use of social media is contributing to the rising trend of using beauty and personal grooming appliances, including hair dryers. A larger number of young people in the region want to look good and are interested in styling their hair as per the latest trends, a practice brought on by social media.
According to the Pew Research Center, a subsidiary of The Pew Charitable Trusts, nine of out every ten individuals in Argentina aged 18 to 34 use social media. This bodes well for the hair dryer market. The rising disposable income is also fueling the demand for hair dryers in Central & South America.
In Colombia, for instance, the gross nation disposable income increased by 32% from 2015 to 2019. Although the COVID-19 pandemic negatively impacted the disposable income in 2020, it is on the path to recovery and this is expected to continue in the coming years.
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