Market revenue in 2022 | USD 337.0 million |
Market revenue in 2030 | USD 483.2 million |
Growth rate | 4.6% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data | 2018 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 79.91% in 2022. Horizon Databook has segmented the Germany hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
Germany has a high disposable income and the highest household spending among European nations. According to the Organization for Economic Cooperation and Development (OECD) data, household spending in Germany was 2,192,838 million in 2020.
German households spend a higher amount on hair dryers, due to which the country accounted for the highest market share of 30.62% in Europe in 2021. Due to a higher disposable income and spending, German consumers have a higher acceptance of premium hair dryers.
Making Germany a lucrative market for hair dryer manufacturers offering products in the premium category. Looking at the opportunity, manufacturers are launching premium hair dryers in the market.
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