Market revenue in 2022 | USD 1,817.4 million |
Market revenue in 2030 | USD 2,737.4 million |
Growth rate | 5.3% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data covered | 2018 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 81.83% in 2022. Horizon Databook has segmented the Europe hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
The European region enjoys a high disposable income and hence has a larger market for high-end and premium hair dryers when compared to developing and underdeveloped nations. Also, hair dryers are a regular personal care appliance commonly used in European households.
The launch of novel and innovative hair dryers in the European market equipped with advanced features is attracting more purchases, giving way to substantial market growth. For example, in May 2022, Dyson launched the second version of its hair dryer, Dyson Airwrap, which, apart from just drying.
The hair, works as a multi-styler. The European market for hair dryers is competitive with a large number of market players. Manufacturers constantly utilize strategies such as offering discounts to gain a competitive advantage.
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