Europe Hair Dryer Market Size & Outlook, 2022-2030

The hair dryer market in Europe is expected to reach a projected revenue of US$ 2,737.4 million by 2030. A compound annual growth rate of 5.3% is expected of Europe hair dryer market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,817.4
Forecast, 2030 (US$M)
$2,737.4
CAGR, 2023 - 2030
5.3%
Report Coverage
Europe

Europe hair dryer market highlights

  • The Europe hair dryer market generated a revenue of USD 1,817.4 million in 2022.
  • The market is expected to grow at a CAGR of 5.3% from 2023 to 2030.
  • In terms of segment, corded was the largest revenue generating product in 2022.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 1,817.4 million
Market revenue in 2030USD 2,737.4 million
Growth rate5.3% (CAGR from 2022 to 2030)
Largest segmentCorded
Fastest growing segmentCordless
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCorded, Cordless
Key market players worldwideConair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands


Other key industry trends

  • In terms of revenue, Europe region accounted for 21.6% of the global hair dryer market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,785.6 million by 2030.

Corded was the largest segment with a revenue share of 81.83% in 2022. Horizon Databook has segmented the Europe hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.


The European region enjoys a high disposable income and hence has a larger market for high-end and premium hair dryers when compared to developing and underdeveloped nations. Also, hair dryers are a regular personal care appliance commonly used in European households. 

The launch of novel and innovative hair dryers in the European market equipped with advanced features is attracting more purchases, giving way to substantial market growth. For example, in May 2022, Dyson launched the second version of its hair dryer, Dyson Airwrap, which, apart from just drying. 

The hair, works as a multi-styler. The European market for hair dryers is competitive with a large number of market players. Manufacturers constantly utilize strategies such as offering discounts to gain a competitive advantage.

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Hair Dryer Market Companies

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Europe hair dryer market size, by country, 2018-2030 (US$M)

Europe Hair Dryer Market Outlook Share, 2022 & 2030 (US$M)

Europe hair dryer market size, by country, 2018-2030 (US$M)

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