Brazil Hair Dryer Market Size & Outlook, 2022-2030

The hair dryer market in Brazil is expected to reach a projected revenue of US$ 701.4 million by 2030. A compound annual growth rate of 4.7% is expected of Brazil hair dryer market from 2023 to 2030.
Revenue, 2022 (US$M)
$485.1
Forecast, 2030 (US$M)
$701.4
CAGR, 2023 - 2030
4.7%
Report Coverage
Brazil

Brazil hair dryer market highlights

  • The Brazil hair dryer market generated a revenue of USD 485.1 million in 2022 and is expected to reach USD 701.4 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 4.7% from 2023 to 2030.
  • In terms of segment, corded was the largest revenue generating product in 2022.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.


Hair dryer market data book summary

Market revenue in 2022USD 485.1 million
Market revenue in 2030USD 701.4 million
Growth rate4.7% (CAGR from 2022 to 2030)
Largest segmentCorded
Fastest growing segmentCordless
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCorded, Cordless
Key market players worldwideConair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands


Other key industry trends

  • In terms of revenue, Brazil accounted for 5.8% of the global hair dryer market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil hair dryer market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 701.4 million by 2030.

Corded was the largest segment with a revenue share of 78.95% in 2022. Horizon Databook has segmented the Brazil hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.


Brazil dominates the hair dryer market in the Central and South American region, contributing to more than three-fourth of the revenue in 2021. Brazil imports a large number of hair dryers from other countries. 

According to World Integrated Trade Solution (WITS), Brazil imported 5,199,290 units of electro-thermic hair dryers in 2021.The use of hair dryers is mostly concentrated among the urban population in Brazil and hence, the growing urban population is boosting the demand for hair dryers in the country. 

Furthermore, Brazil’s disposable income increased by more than 24% from 2015 to 2020, as per United Nations’ National Accounts Statistics. The growing disposable income is expected to bode well for the uptake of hair dryers among consumers.

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Hair Dryer Market Companies

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Brazil hair dryer market size, by product, 2018-2030 (US$M)

Brazil Hair Dryer Market Outlook Share, 2022 & 2030 (US$M)

Brazil hair dryer market size, by product, 2018-2030 (US$M)

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