Market revenue in 2022 | USD 485.1 million |
Market revenue in 2030 | USD 701.4 million |
Growth rate | 4.7% (CAGR from 2022 to 2030) |
Largest segment | Corded |
Fastest growing segment | Cordless |
Historical data | 2018 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Corded, Cordless |
Key market players worldwide | Conair, Panasonic Holdings Corp, Koninklijke Philips NV, Dyson, Spectrum Brands Holdings Inc, Revlon, Procter & Gamble Co, GHD, TESCOM, InStyler Brands |
Corded was the largest segment with a revenue share of 78.95% in 2022. Horizon Databook has segmented the Brazil hair dryer market based on corded, cordless covering the revenue growth of each sub-segment from 2018 to 2030.
Brazil dominates the hair dryer market in the Central and South American region, contributing to more than three-fourth of the revenue in 2021. Brazil imports a large number of hair dryers from other countries.
According to World Integrated Trade Solution (WITS), Brazil imported 5,199,290 units of electro-thermic hair dryers in 2021.The use of hair dryers is mostly concentrated among the urban population in Brazil and hence, the growing urban population is boosting the demand for hair dryers in the country.
Furthermore, Brazil’s disposable income increased by more than 24% from 2015 to 2020, as per United Nations’ National Accounts Statistics. The growing disposable income is expected to bode well for the uptake of hair dryers among consumers.
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