U.S. Fragrance Market Size & Outlook, 2018-2025

The fragrance market in the United States is expected to reach a projected revenue of US$ 24,999.5 million by 2025. A compound annual growth rate of 3.4% is expected of the United States fragrance market from 2019 to 2025.
Revenue, 2018 (US$M)
$19,804.7
Forecast, 2025 (US$M)
$24,999.5
CAGR, 2019 - 2025
3.4%
Report Coverage
U.S.

U.S. fragrance market highlights

  • The U.S. fragrance market generated a revenue of USD 19,804.7 million in 2018 and is expected to reach USD 24,999.5 million by 2025.
  • The U.S. market is expected to grow at a CAGR of 3.4% from 2019 to 2025.
  • In terms of segment, deodrants was the largest revenue generating product in 2018.
  • Perfumes is the most lucrative product segment registering the fastest growth during the forecast period.

Fragrance market data book summary

Market revenue in 2018USD 19,804.7 million
Market revenue in 2025USD 24,999.5 million
Growth rate3.4% (CAGR from 2018 to 2025)
Largest segmentDeodrants
Fastest growing segmentPerfumes
Historical data2015 - 2017
Base year2018
Forecast period2019 - 2025
Quantitative unitsRevenue in USD million
Market segmentationDeodrants, Perfumes

Other key industry trends

  • In terms of revenue, U.S. accounted for 28.0% of the global fragrance market in 2018.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2025.
  • In North America, U.S. fragrance market is projected to lead the regional market in terms of revenue in 2025.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 24,999.5 million by 2025.

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Fragrance Market Companies

Name Profile # Employees HQ Website

U.S. fragrance market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fragrance market will help companies and investors design strategic landscapes.


Deodrants was the largest segment with a revenue share of 47.27% in 2018. Horizon Databook has segmented the U.S. fragrance market based on deodrants, perfumes covering the revenue growth of each sub-segment from 2015 to 2025.


  • U.S. Fragrance Product Outlook (Revenue, USD Million, 2015-2025)
    • Deodrants
    • Perfumes
    • Others
  • U.S. Fragrance Application Outlook (Revenue, USD Million, 2015-2025)
    • Personal Care
    • Household Care
    • Others
  • U.S. Fragrance Distribution Channel Outlook (Revenue, USD Million, 2015-2025)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. fragrance market, including forecasts for subscribers. This country databook contains high-level insights into U.S. fragrance market from 2015 to 2025, including revenue numbers, major trends, and company profiles.

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U.S. fragrance market size, by product, 2015-2025 (US$M)

U.S. Fragrance Market Share, 2018 & 2025 (US$M)

U.S. fragrance market size, by product, 2015-2025 (US$M)

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