Global Eye Makeup Market Size & Outlook, 2023-2030

The global eye makeup market size was estimated at USD 18,200.0 million in 2023 and is projected to reach USD 26,790.8 million by 2030, growing at a CAGR of 5.7% from 2024 to 2030.
Revenue, 2023 (US$M)
$18,200.0
Forecast, 2030 (US$M)
$26,790.8
CAGR, 2024 - 2030
5.7%
Report Coverage
Worldwide

Global eye makeup market, 2018-2030 (US$M)

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Global eye makeup market highlights

  • The global eye makeup market generated a revenue of USD 18,200.0 million in 2023 and is expected to reach USD 26,790.8 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 5.7% by 2030.
  • In terms of segment, mascara accounted for a revenue of USD 18,200.0 million in 2023.
  • Mascara is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2023.


Global data book summary

Market revenue in 2023USD 18,200.0 million
Market revenue in 2030USD 26,790.8 million
Growth rate5.7% (CAGR from 2023 to 2030)
Largest segmentMascara
Fastest growing segmentMascara
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMascara


Other key industry trends

  • In terms of revenue, the North America accounted for 23.9% of the global eye makeup market in 2023.

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Eye Makeup Market Companies

Name Profile # Employees HQ Website
Revlon View profile 1001-5000 New York, New York, United States, North America https://www.revlonanz.com
Natura &Co Holding SA ADR View profile 19955 Avenida Alexandre Colares, No. 1188, Sala A17-Bloco A, Parque Anhanguera, Sao Paulo, SP, Brazil, 05106-000 https://ri.naturaeco.com
The Estee Lauder Companies Inc Class A View profile 62000 767 Fifth Avenue, New York, NY, United States, 10153 https://www.elcompanies.com
L'Oreal SA View profile 94605 41, Rue Martre, Clichy Cedex, Paris, France, 92117 https://www.loreal.com
Shiseido Co Ltd View profile 35859 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 http://www.shiseido.co.jp
Coty Inc Class A View profile 11350 350 Fifth Avenue, New York, NY, United States, 10118 https://www.coty.com

Global eye makeup market size, by regions, 2018-2030 (US$M)

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